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Scientific Advertising with The Psycholog...
661円 Two Marketing references you can bet your next promotion on. "Scientific Advertising" by Claude Hopkins was originally written in 1923 and is considered by many to be the greatest book on advertising ever written. "The Psychology of Advertising" by Walter D. Scott is known to be one of the earlie...
How to Land a Top-Paying Information dire...
2,648円 For the first time, a book exists that compiles all the information candidates need to apply for their first Information directors job, or to apply for a better job. What you'll find especially helpful are the worksheets. It is so much easier to write about a work experience using these outlines....
European Perspectives in Marketing
12,602円 Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses! From the editor: Europe is not a homogenous mass market. It is rather a heterogeneous market with substantial regional, country, and individual market differences. There are three major ...
Home Staging For Dummies
2,659円 Want to have homebuyers knocking down your door? Home Staging For Dummies delivers all the secrets to making your home stand out, sell faster, and bring in more money! It shows you how to make improvements room by room and generate a higher profit in the most cost- and time-effective way. Featuri...
In Extremis Leadership
2,512円 In this extraordinary book Col. Kolditz explains that his research on in extremis leadership, where followers perceive their lives to be threatened, reveals that the leadership lessons and principles in evidence in dangerous settings also apply to leading in business and everyday life. The book s...
Thinking Through Systems Thinking
13,265円 Systemicity is receiving wider attention thanks to its evident paradox. On the one hand, it occurs as a problem with complex symptoms. On the other, it is sought after as an approach for dealing with the non-linear reality of the world. At once problem and prize, systemicity continues to confound...
From Privilege To Competition: Unlocking ...
3,979円 The future prosperity of most people of the Middle-East and North Africa and the social cohesion of their countries rests in great part on the ability of governments to enable the private sector to respond to this job creation challenge. This is what this report is about. It is about enabling the...
Economics and Contemporary Land Use Policy
9,285円 As external forces increase the demand for land conversion, communities are increasingly open to policies that encourage conservation of farm and forest lands. This interest in conservation notwithstanding, the consequences of land-use policy and the drivers of land conversions are often unclear....
Managing and Delivering Performance
10,943円 Performance management is at the top of agendas in most government and public organizations, as well as many not-for-profit organizations. In this follow up to his successful book, Strategic Performance Management, the author focuses on the unique challenges public sector organizations face when ...
How to Land a Top-Paying Blackjack pit bo...
2,648円 For the first time, a book exists that compiles all the information candidates need to apply for their first Blackjack pit boss job, or to apply for a better job. What you'll find especially helpful are the worksheets. It is so much easier to write about a work experience using these outlines. It...
Decision on Opening Gold Mine Using NPV A...
993円 "You own an unused gold mine that will cost $100,000 to reopen. If you do open the mine, you expect to extract 1,000 ounces of gold per year, for the next 3 years. After those 3 years the deposit will be exhausted. An ounce of gold is currently selling for $500. For each of the next 3 years...
The Role of the Hospitality Industry in t...
10,943円 The Role of the Hospitality Industry in the Lives of Individuals and Families explores the evolution of the hospitality industry and the relationships between hospitality providers, their families, and the guests they serve. Focusing on the human aspect of the business, this text will give hospit...
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