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14,592円 Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management studies to shift the focus from message-making to relationship-building. Providing a contemporary ex...

661円 Two Marketing references you can bet your next promotion on. "Scientific Advertising" by Claude Hopkins was originally written in 1923 and is considered by many to be the greatest book on advertising ever written. "The Psychology of Advertising" by Walter D. Scott is known to be one of the earlie...

661円 Whether You've Created A Website Already Or Are Planning To Create One In The Near Future, You Know That's Only Half The Battle. The Other Half Is Getting Your Website Found In The Search Engines In Hopes Of Attracting Those Interested In The Type Of Products Or Services You Offer. Although th...

164円 Although many people seem to think that writing effective copy for the web is easy, it isn’t. So if you want to ensure that your readers and your customers understand how your website works and what it can do for them, you need to produce good copywriting for it. In this book, we will look at th...

1,867円 Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In THE POWER OF ...

650円 This is a must-read for any business owner or decision-maker. If you advertise on radio, this is the information that your radio rep won't tell you, and yet it's the information you desperately need to know. How to make your advertising more effective. How to make your advertising work for you. H...

164円 As an up and coming online marketer, there are really only two things standing between you and your website making massive amounts of profits – or going bankrupt before your eyes. The first of these two things is how much drive and effort you have to sell your products and work for yourself. You ...

299円 Soapmakers and crafters, learn how to grow your online presence! The Soapmaker's Guide to Online Marketing is packed with detailed information on designing, building, and promoting your website. Learn how to write a press release. Get loads of free promotional ideas. Learn easy search engine opti...

0円 What's good for big business in America is not necessarily so for small business America. Most small businesses advertising in America follow the lead of Nike, Coca-Cola and the biggest furniture store in their hometown. They set aside some advertising money and then divide it up between yellow p...

878円 Elektronische Bücher (ebooks) verkaufen sich nicht von allein. Auch wenn viele Medien und sogenannte Fachleute etwas anderes erzählen, für den aktiven Verkauf Ihres eBooks müssen Sie etwas tun. Die Kunden werden Sie nicht suchen. Vielmehr müssen Sie zu Ihren Kunden gehen. Besonders im Internet is...

1,718円 Put yourself in the customers shoes, with dozens of bids, proposals or tender responses to assess. Its a daunting and difficult job. Despite the hours you have spent writing your proposal, its just one among many. What does it take to be successful in this hyper-competitive environment? What ...