2,387円 Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics. The book reveals why marketing analytics has not yet kept the promise and clarifies confusi...

1,326円 This book is a concise and innovative book that gives a complete presentation of the design and analysis of experiments in approximately one half the space of competing books. With only the modest prerequisite of a basic (non-calculus) statistics course, this text is appropriate for the widest po...

1,326円 The technique of regression analysis is used so often in business and economics today that an understanding of its use is necessary for almost everyone engaged in the field. This book covers essential elements of building and understanding regression models in a business/economic context in an in...

1,856円 Creating a powerful and impactful survey is no easy feat; even experienced survey researchers struggle to eliminate bias and create robust questionnaire designs. Through case studies, real-life examples, and multiple data visualization graphics, Conducting Survey Research offers a unique how to g...

1,856円 It’s estimated that 80 percent of an organization’s data contains location attributes, but many don’t understand how to unlock the potential of this data for their organizations to make better decisions. You have just been handed the keys by finding this book. Readers will unlock these methods by...

1,856円 The focus of this book is on providing clear word descriptions and step-by-step Excel instructions, rather than including lots of x’s and y’s everywhere. This book was written for managers and students who may need a quick refresher on how to complete Excel analysis without having to read pages o...

1,326円 Economics has been dubbed the “dismal science” since Thomas Carlyle coined the phrase in 1849. The 2008 presidential candidate who said, “Economics is something that I’ve really never understood,” probably sides with this view. So, why is economics so dismal to so many? Is it because it has becom...

927円 Managers and analysts routinely collect and examine key performance measures to better understand their operations and make good decisions. Being able to render the complexity of operations data into a coherent account of significant events requires an understanding of how to work well in the ele...

1,856円 Nonparametric statistics provide a scientific methodology for cases where customary statistics are not applicable. Nonparametric statistics are used when the requirements for parametric analysis fail, such as when data are not normally distributed or the sample size is too small. The method provi...

661円 This book about the economy of the world from the 1970s to the 2010s. Source data from UN Data. Size. In the 2010s, the GDP of the world was equal to $77.8 trillion per year; the value of agriculture was $3.2 trillion; the value of industry was $17.0 trillion. Productivity. In the 2010s, the gros...

13,099円 This book describes methods for statistical brain imaging data analysis from both the perspective of methodology and from the standpoint of application for software implementation in neuroscience research. These include those both commonly used (traditional established) and state of the art metho...

661円 This book about the economy of Europe from the 1970s to the 2010s. Source data from UN Data. Size. In the 2010s, the gross domestic product of Europe was equal to $21.0 trillion per year; the value of agriculture was $365.8 billion; the value of industry was $3.8 trillion. Productivity. In the 20...