6,076円 Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There are those who prefer to confine marketing communications to promotional activities, which is mostly an academic point of view, and there ar...

10,943円 Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics as an integral part of social structure and economic theory.

6,076円 With a jolt you pull your car to the side of the road, and read the job sign that can't be over one day old: New Home of ABC Inc.; General Contractor, XYZ Construction Co. You think out loud, "I knew the property had been sold," and your eyes roam over the real estate sign with the angled "sold" ...

13,265円 A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies. Instead of adapting to a dominant, host country cultur...

10,943円 These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impact on basic food consumption. The introductory chapter takes a theoretical view and tries to establish the interrelationship between econo...

11,772円 This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which pr...

11,772円 Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing succe...

2,734円 Selling in the 21st century is a whole new game. Every day you face educated and skeptical buyers who are tired of traditional sales techniques and tricks. A whole new playbook is needed to focus on what works and unlock your potential. Coaching the Sale brings the power of coaching to the sales ...

2,021円 "After I sent my team to the Question Based Selling program, not only was the feedback from the training outstanding, but we experienced an immediate positive impact in results."ーJim Cusick, vice president of sales, SAP America, Inc. "Following the program, even our most experienced salespeople ...

1,400円 Haben Sie sich auch schon einmal über die "Servicewüste Deutschland" geärgert? Dabei ist guter Kundenservice gar nicht schwer, wenn Sie im Kundengespräch neben der Inhaltsübermittlung die Gefühlsebene beachten: ein Kunde, der Ihr Unternehmen anruft, möchte mehr als bloße Fakten. Er wünscht sich d...

1,400円 Im Schnitt verlieren deutsche Unternehmen innerhalb von 5 Jahren 50 Prozent ihrer Kunden – aber es verursacht bis zu 600 Prozent Mehrkosten, wenn sie für einen verlorenen einen neuen Kunden gewinnen wollen. Dabei bringt guter Service Geld und kostet nicht viel, und Sie können aus Reklamationen du...

1,800円 Eigentlich wissen wir ganz genau, was wir beim Verkaufen tun sollten: Begeisterung zeigen, fleißig Angebote schreiben und zum Kunden immer freund lich sein. Ja, eigentlich … Aber wir kennen auch diese lästige Stimme in uns. Sie sagt: »Verkaufen ist nichts für dich!«, »Den Kun den kriegst du sowie...