1,500円 En ouvrant les yeux sur le monde, un seul constat semble s'imposer : l'apocalypse nous menace, dans toutes les directions... L'apocalypse, au sens premier du terme, est d'abord une révélation. Ce que ces crises multiples nous révèlent, c'est qu'un autre monde est possible. Nous sommes à l'heure d...

4,800円 Le vendite rappresentano la prima riga del conto economico di qualsiasi attività. Senza clienti non c'è crescita. E quindi fondamentale concentrare l'attenzione sulle vendite, per poter sviluppare una maggior competitività in un mercato sempre più complesso. Al giorno d'oggi non è più sufficiente...

9,616円 Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through d...

11,037円 Praise for the first edition: ‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway ‘First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and pract...

534円 Nancy Cooklin, coach in PNL, specializzata in tecniche di vendita, ritorna con una pubblicazione completamente dedicata alle donne, e alle dinamiche mentali che le distinguono dall'altro sesso, quando fanno acquisti. Di cosa ha bisogno una donna quando compra? Cosa si aspetta dalla persona alla q...

6,076円 Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on t...

10,943円 This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practi...

7,129円 This edited volume offers a new and original approach to the study of technological change in retail finance. Documenting developments in the US alongside case studies from Mexico and Europe, Technological Innovation in Retail Finance addresses the variety of financial institutions that populated...

11,275円 Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and its potential consumption preferences; the...

26,532円 Global Business: Positioning Ventures Ahead alerts every business to the new windows of opportunity open to those willing to explore global markets. Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing, explaining all the strategic alternat...

10,943円 This book seeks to integrate the scholarship on justice and affect. The authors focus on empirical social scientific theories pertaining to fairness, mood and emotion. Most of the literature in this book is drawn from social and organizational psychology. Other areas included are management, pers...

11,275円 A new brand of entrepreneurs has arrived on the business scene, carrying with them a whole new set of values. They possess a sense of mission – to be socially responsible, protect the planet, and do the right thing for all of their stakeholders. Rather than focus exclusively on financial gain, th...