10,943円 This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the...

3,402円 Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the dig...

1,657円 If you have the drive, the persistence, the creativity, and the intelligence, and if you follow what is shared in this book, you can be a successful sales person. Selling only differs in the product or service that one sells. The process is the same. Author Charles Pefinis of Pefinis Associates, ...

431円 Notre prétention n’est pas d’inventer la méthode miracle, mais de rafraîchir des techniques de vente quelque fois oubliées, ou de conforter les vendeurs afin de promouvoir leur efficacité et donc leur chiffre d’affaires. Parce que qu’est-ce qu’une vente ? Une relation temporaire à très fort taux ...

12,933円 Business and human rights has emerged as a distinct field within the corporate governance movement. The endorsement by the United Nations Human Rights Council of a new set of Guiding Principles for Business and Human Rights in 2011 reinforces the State’s duty to protect against human rights abuse...

11,772円 Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed in emerg...

662円 Good marketing really can transform a business but here's how to get to the nuts and bolts of what is right for your business. This book supports anyone who is responsible for the survival and success of businesses by simplifying the marketing process. It delivers actionable steps on more than 60...

661円 Some say that selling is a talent. Some people have it, some people don’t. Then again there are some people who disagree. It doesn’t take talent, anyone can sell. If you have a great product, people will buy it in any case. Selling is a skill that can be learned by anyone. Improve your selli...

12,154円 Strategic Urban Health Communication Charles C. Okigbo, editor People are bombarded with messages continuously and sorting through them constantly. In this milieu, critical ideas about health promotion and illness prevention are forced to compete with distracting, conflicting, even contradictory ...

10,943円 This book is about fiduciary law’s influence on the financial economy’s environmental performance, focusing on how the law affects responsible investing and considering possible legal reforms to shift financial markets closer towards sustainability. Fiduciary law governs how trustees, fund manage...

4,310円 Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct a...

605円 Attention All Sales Professionals! It's time to join the movement as Robert Kennedy introduces...No Excuse! Selling...changing excuses into actions! It's time to change yesterday's excuses into today's successes. No Excuse! Selling is the guide that applies basic fundamentals now evolved into new...