10,943円 This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is de...

827円 Training Edge International is a leading corporate training consultancy with the goal of growing people and transforming organisations by using leading-edge knowledge to provide proven and tested solutions to improve productivity and performance. Thousands of professionals from Asia’s top compani...

10,943円 A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information...

1,159円 The Successful Sales Manager: A Sales Manager's Handbook for Building Great Sales Performance is a new book published by industry veteran Dustin W Ruge. In the book, Dustin covers the critical aspects as to why so many sales organizations fail and how to successfully move from bad sales managemen...

472円 Description  Selling Life Insurance is a challenging job, where every agent spend most of his/her time on finding ways/channels of promotion to get prospect sales close. This material concludes various channels of promotions, planning and techniques where we can implement in our day to day ...

2,197円 UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decisio...

3,800円 Bessere Angebote, klare Prioritäten, einfaches Marketing! Durch die Explosion der vielfältigen Möglichkeiten im Marketing, u.a. Social Media, verlieren wir das Ziel aus den Augen und verzetteln uns. Kernthese des Buches: Viele der neuen Marketingmethoden und -möglichkeiten sind unnötig. Gefragt s...

10,943円 Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.

10,943円 An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business st...

10,446円 Corporate crime in China has garnered worldwide attention and in the recent years we have witnessed positive legislative and administrative efforts by the Chinese government to prevent corporate misconducts. This book first defines the meaning of corporate crime in China and answers the basic que...

10,943円 Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing funct...

10,943円 This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the...