16,581円 This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it re...

12,933円 Anti-consumerism has become a conspicuous part of contemporary activism and popular culture, from ‘culture jams’ and actions against Esso and Starbucks, through the downshifting and voluntary simplicity movements, the rise of ethical consumption and organic and the high profile of films and books...

16,581円 Build the skills needed to compete in the highly competitive global business environment!This incisive book is a comprehensive introduction to contemporary multinational strategic leadership and management. A vital guide to business policy, Multinational Strategic Management: An Integrative Entre...

6,134円 Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to b...

1,327円 Thaamir Moerat, started his sales career as a Tele-Sales agent with no experience and after month 1, he was the agent of the month, month 2, broke the record with 300 sales averaging 15 a day at a premium of R55 per sale. Cold calling, referral based sales! He was immediately promoted to Team lea...

12,933円 The corporate and the social are crucial themes of our times. In the first decade of the twenty-first century, both individual lives and society were shaped by capitalist crisis and the rise of social media. But what marks the distinctively social character of "social media"? And how does it rela...

11,772円 This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing wa...

6,076円 This volume provides an important update to our current understanding of politics and the internet in a variety of new contexts, both geographically and institutionally. The subject of e-democracy has morphed over the years from speculative and optimistic accounts of a future heightened direct ci...

488円 Selling is a crucial marketing activity in today’s highly competitive market. The sales function essentially becomes the link between the company and its customers. Sales professionals try to instill in their customers a trust that creates a bond between the customer and the marketer. This book a...

982円 The latest book in the Smartest series by New York Times best selling author, Daniel Solin. Dan Solin has garnered a legion of fans with his international bestselling Smartest series of books. These books, and his widely read blogs on USNews.com and The Huffington Post, established him as a lead...

1,159円 How to avoid exorbitant fees from unscrupulous companies for an invention that may or may not be successful. Author – Patrick Boylen takes you through his own personal case studies as examples for your own efforts. He has experienced success with this method with small endeavors and even with ma...

12,103円 Each government recognises that there is a potential loss of competitive advantage of its business sector if future economic growth strategies are not aligned with a low carbon future. Some multinational organizations recognise this imperative and the importance of aligning business activities to...