Take Your Sales to the Next Level: Advanc...
2,507円 Expand your customer relationships into higher levels of commitmentーand close more sales! You may have many great customer relationshipsーbut there’s a good chance you have an even greater number of relationships that aren’t where you want them to be. With the lessons in Take Your Sales to the N...
Value-Added Selling: How to Sell More Pro...
3,821円 Your customers have come a long waysince Value-Added Selling was publishedtwenty-five years ago. More knowledgeable,proactive, and price conscious, they regularlyscour the Internet for low prices andhave come to expect much more for eachdollar they spend. Now, Tom Reilly has updated his salesclas...
The Outside-In Corporation
3,337円 Includes insights from Philip Kotler, Jack Welch, Michael Dell, Peter Drucker, Kenichi Ohmae, and other customer-based business innovators “Delighting the customer” is a sure route to success and profitability , as proven by customer-driven industry leaders from Microsoft to General Electric to ...
What Got You Here Won't Get You There in ...
4,298円 Kick your bad habitsーand CLOSE MORE SALES! “I love this book, especially the importance of empathyーcare enough about what you are selling to personalize its value to your customer!” ーJim Farley, VP Global Marketing, Ford Motor Company “In over 20 years of sales leadership, I had yet to see som...
Social Media Analytics: Effective Tools f...
4,059円 Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer respo...
The Next Evolution of Marketing: Connect ...
4,059円 THE NEW LAW OF MARKETING “The Next Evolution of Marketing is a true beacon for all brand builders. Many books claim that, Bob’s book delivers.” Jim Stengel, former Global Marketing Officer, Procter & Gamble “Some timeless truths restored for modern marketingーand many new ones added. An inspiring...
Compensating the Sales Force: A Practical...
5,014円 The classic guide to raising your bottom line with the perfect compensation strategyーfully revised and updated! Sales compensation WORKS! Nothing motivates a sales force better than a powerful compensation program. And when your salespeople are motivated, revenue soars. But how do you design a p...
The Four Pillars of Profit-Driven Marketi...
4,776円 Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came back in the form of ROI. Why? Because until now there has been no proven system for measuring mark...
Selling Professional Services to the Fort...
6,925円 The secrets to grabbing your share of an $800 billion market! “A recommended read for anyone in line-management or businessdevelopment roles, whether selling to the Fortune 500 or public sector. The book imparts commonsense information presented in a way that is easy to relate to and is useable.”...
Rules of the Hunt: Real-World Advice for ...
3,821円 RULES OF THE HUNT is unlike any business book you’ll ever read. You won’t find any trendy advice, complex theories, or unrealistic promises. Rather, you’ll get the kind of honest, down-to-earth advice you would expect from a trusted mentor. A successful entrepreneur with more than 30 years of exp...
eMarketing Strategies for the Complex Sale
5,014円 Turn prospects into buyers with a powerful emarketing strategy! “Albee shows how smart business-to-business marketers learn about buyers, tell a story, and greatly influence the B2B lead-to-sale process. This is your guide for Web marketing success.” David Meerman Scott, bestselling author of The...
301 Ways to Use Social Media To Boost You...
2,627円 Join the TubeMoguls, get Delicious, StumbleUpon customers--and 298 more great tips! MARKETING The time to start social media marketing was yesterday. Don't worry, though--this book will get you going today! 301 Ways to Use Social Media to Boost Your Marketing is packed with quick "snapshot" lesso...
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