13,369円 Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes ...

11,275円 Neither the tourism industry nor the tourist has responded convincingly to calls for more responsibility in tourism. Ethical consumption places pressure on travellers to manage a large number of decisions at a time when hedonic motivations threaten to override other priorities. Unsurprisingly, te...

1,657円 Successful salespeople have a lot in common with great soldiers. They're courageous, they're full of initiative and self-belief, and they possess a refuse-to-lose attitude under intense pressure. While the people on your team don't need military experience to deliver stellar results, you can help...

5,712円 Success in solution business starts by accepting that solutionbusiness is a separate business model, not simply another product category or an extension of the existing product business. This book identifies the business model areas that firms need to focus on when transforming into solution busi...

590円 Read this book description carefully because your income, family and future are at stake. Your potential customers say to you: "I want to think it over", "I'm not interested", "I want a discount", "I want to check with my partner", "Call me in 6 months", "You're too expensive", "I'm happy with wh...

1,896円 Modern business is a blur of jargon with thousands of books all purporting to hold the key to relentless success. The working reality is often very different*.* This bookdistils and summarises all the best current thinking in business so that you can become an authority yourself - and quickly. As...

3,164円 The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or 'long necks', that are important to its customers and that must be easy to com...

4,538円 TWO E-BOOKS IN ONE Pinterest Power Start Marketing NOW on the World's Fastest-Growing Website! Pinterest Power reveals the business opportunities in Pinterest and reveals actionable, easily implemented, and proven strategies to increase small-business sales. It provides a thorough introduction to...

2,985円 How do you break the ice in the UAE? When do you present a contract in China? How close should you stand to a South Korean? Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to doーand what to avoidーin any given sales or marketing situation,...

3,821円 Build a million-dollar business out of untapped referrals! Alan Weiss has taught thousands of people how to put their expertise to work through consulting, speaking, and coaching. Now, in Million Dollar Referrals, he takes it to the next level, giving you the tools to leverage relationships with ...

5,014円 Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers The Seven Keys to Managing Strategic Accounts provides decision makers with a proactive program for profitably managing their largest, most critical customers--their strategic a...

4,776円 Few financial professionals leverage the many referrals they receive on a daily basis, thus, missing out on one of their best opportunities for increasing profits and growth. Winning More Business in Financial Services is a step-by-step guide to thriving in an increasingly competitive business cl...