2,377円 Written by a highly successful saleswoman, Elinor Stutz, this how-to book trains women in field-tested sales techniques that will launch them into the next level of success. They will discover how to use their natural kindness, empathy, and relationship-building skills to close better deals with ...

14,084円 Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often they have ended up extending the core brand into oblivion. Others have used test markets to help gaug...

0円 With over one million subscribers, BookBub has become the premier eBook promotion service for independent authors and small presses. While conducting a promotional ad on BookBub can cost upwards of $1,000, many marketing-savvy authors have utilized this unique service to discover an entirely new ...

993円 A soon-to-be classic in business, The Kingdom of Sales is a savvy industry professional’s how-to book written as whimsical allegoric fiction.The novella is a short and fun read that can be digested in one night and will elevate your thinking and transform the way you work sales, marketing, and ma...

9,616円 Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavi...

10,943円 As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term result...

5,918円 The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are the genuine luxury brands, a...

6,482円 Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand man...

7,328円 Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitiv...

4,510円 Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. Branded Beauty de...

1,657円 “We've all committed the 11 deadly presentation sins on the way up in our careers. This insightful book will help make sure that your way up doesn't become the way down!" – Dr. Nick Morgan, author of Give Your Speech, Change the World 11 Deadly Presentation Sins is the perfect book for public spe...

24,309円 Ever since newspaper companies first turned to their governments for support in the 1950s, print media has been supported by state aid in many parts of the world. Today, the principles and practicalities of these subsidies have been called into question, endangering the secure funding of expensiv...