13,369円 This book takes a multi-disciplinary approach to analyzing the nature of ‘competition’ and ‘competitive advantage’ within the U.S. pro sport industry. By many measures, the four major pro sports leagues in the U.S. – the National Football League (NFL), National Basketball Association (NBA), Natio...

6,076円 The emergence of social media as one of the driving forces of consumers’ online experiences today also challenges our current understanding on marketing and brand management. The effects of brands’ social media involvement are to this day uncertain. Severin Dennhardt shows that social media and u...

9,306円 Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Start...

9,616円 This book shows that sustainable development should be analysed and managed as an innovation journey in which social, technological, political and cultural dimensions become aligned. The ‘journey’ aspect captures the open and uncertain nature of sustainable developments and highlights the agency ...

12,933円 This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; pr...

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294円 If You Want To Know How To Branding, Logo, Loyalty Factor, Signs, Promoting, Internal Branding and More!  

504円 Not everyone is a big business with tons of resources. Many of us are small home based businesses – some are mom and pop bloggers offering single products or services, some of us run a website that offers just one product, and yet no matter how small our business we should be creating a sales fun...

2,100円 Pour connaître et réussir les tests de sélection d'un entretien d'embauche. Voici enfin un guide qui vous permet de connaître et de réussir les tests utilisés pour la sélection du personnel. Il dévoile les pièges tendus aux candidats et les réponses appropriées pour déterminer un profil psycholog...

11,772円 The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" i...

2,100円 Pour une définition du commercial 2.0 ... Pourquoi acheter ce livre ? Que retirerez-vous de sa lecture ? Comprendre que vous étiez peut-être sans le savoir sur la bonne voie : déchiffrer votre succès vous permettra de fortifier votre croissance. Admettre que vous n’aviez pas compris l’après-web 2...

2,850円 Partez du bon pied dans le « commerce connecté » ! Ce livre, édité tant en version papier qu’électronique, s’adresse plus particulièrement aux commerçants et PME, débutants ou confirmés. Il concerne autant ceux qui envisagent de lancer une nouvelle activité commerciale en ligne que ceux qui souha...