933円 Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. N...

16,913円 Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn’t mean, however, that ‘old’ marketing tools are no longe...

10,280円 Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.

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650円 There are psychological issues that need to be addressed before many prospects are even able to purchase. Some prospect issues are handled by what I call sleight of thought tricks. Others deal with Basic Major Issues. The tricks are great fun, but the Basic Major Issues, once learned, are pricele...

2,985円 Grab YOUR share of YouTube's BILLIONS of daily viewers YouTube is one of the world's most popular websites--which makes it one of the best marketing tools on the planet. Jason G. Miles, the author of Pinterest Power and Instagram Power, shows you how to get up and running on YouTube and offers be...

668円 The Internet and modern day self-publishing opportunities have made this the perfect time to become an author. Publishing your own writing doesn't require the approval of a publishing house, nor do you need a book company to market your product for you. In this day and age, as long as you have...

464円 In this constantly evolving world, the nature of selling is also changing-from merely persuading the buyer to by a product to developing a permanent relationship between the seller and the customer. Therefore, better skills are required to be a successful sales person. This book tells you all abo...

10,280円 Alignment: A Provider’s Guide to Managing the Practice of Health Care uses the method of alignment with proven examples and strategies to help health care providers achieve and maintain optimum effectiveness through continuous enhancement. Focusing on defining information and using it to distingu...

12,933円 This book provides insight into the potential for the market to protect and improve labour standards and working conditions in global apparel supply chains. It examines the possibilities and limitations of market approaches to securing social compliance in global manufacturing industries. It does...

9,119円 Over the last 30 years, corporate social responsibility (CSR) has become a household term, reflecting a combination of factors that we have come to associate with that most catch-all of terms "globalization," including the widespread popular concern with such social issues as the environment and ...

1,657円 Get ready to learn the purpose of a sales coach and to transform from a manager into a coach. In Leadership Sales Coaching, Jason shares the experience that comes with thousands of hours of seminars and coaching calls. Driven by the core philosophy that when beliefs are in line, the right behavio...