13,265円 The language of credit and debt is almost ubiquitous in daily life. In advanced modern societies, financial institutions and other organizations have become increasingly active in lending money to consumers, and consumers apparently more than willing to take advantage. This groundbreaking new boo...

10,943円 This is a third edition of Meeting Customer Needs, a diploma level book in the Chartered Management of Institute series. This particular title meets the specific requirements of those taking the Unit DM45 entitled Customer Focus, Marketing and Planning. A new website available for use with the te...

340円 The main focus of this course is to provide the necessary skills for effective customer service. The most important people in any successful organization are the staff. Without properly trained and motivated staff no company can provide an effective service to their customers. Well trained staff ...

661円 Affiliate marketing has been around for years. People have been doing online affiliate marketing for years. People who own web sites that are promoting a product or service are always looking for people to promote their website for them. In exchange for your time they are will to pay you a commis...

12,103円 As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include: mar...

10,446円 Cricket is a sport which is currently undergoing a rapid and dramatic transformation. Traditionally thought of as an English summer game, limited in appeal to Britain and its Commonwealth, cricket has, in the past a few years, achieved a global profile. This is largely due to the development of a...

661円 Customer satisfaction is the underpinning factor in customer experience. Customers should feel good in doing business with the product or company. Their buying decision is an emotional game. While their gut feeling, reflection and judgment plays a significant role in buying, it has to have an emo...

661円 Words can affect people. That’s a proven marketing strategy. That’s why copywriting has become one of the most powerful tools in the advertising and selling industry. Basically, copywriting is the use of words to promote your business or idea. In more dramatic situations, it needs to invoke em...

2,512円 Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accountsーthe kind of sales that transform your business. Here, you’ll learn how to turn the dangerous endeavor of s...

16,913円 Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject an...

321円 Discover how to turn having a fun party into making sales. You learn how to spotlight your products and put on a good presentation, including using demos and graphics. You’ll learn how to keep your audience involved, keep enthusiasm high to make the sale, and record orders and get payments. Other...

9,116円 This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent tren...