2,512円 A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique...

12,103円 Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audienc...

5,470円 There is growing evidence that the traditional role of the sales organization in business-to-business marketing is quickly evolving from a tactical, operational function to a strategic capability concerned with the management of critical processes that support business strategy and deliver value ...

661円 Traffic is the lifeblood of any online business. Without a steady amount of traffic flowing into your website, there is no one to sell to and so the business stays inactive and is doomed to fail. Web traffic indicates your website visitors. They are people who visit your website because they f...

3,075円 Praise for How to Sell at Margins Higher Than Your Competitor "This is the complete book for both new and experienced salespeople and business owners to learn and re-learn the essentials for success. How to Sell at Margins Higher Than Your Competitors emphasizes the pricing strategies and tactics...

164円 You may have untapped and massive income potential sitting in your mailing list - or someone else's. A Joint Venture (or JV in short) is often defined as, “A mutually beneficial cooperation between web site owners”. Many a times Joint Ventures in Internet Marketing are entered into between a pers...

17,079円 Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge t...

10,943円 In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level ha...

3,150円 If Adam is the archetype of man, and Eve of woman, then the serpent who sold the apple to Eve in the Garden of Eden was the first salesman: all culture and commerce flow from that act. In this groundbreaking book on the nature and meaning of the sale, Earl Shorris takes us on a journey that start...

222円 Biographical profile of William Wrigley, Jr., the master salesman who established the Wrigley chewing gum empire. Wrigley's story, as told by award-winning author and syndicated columnist Daniel Alef, is the quintessential Horatio Alger-like tale of rising from the depth of poverty to achiev...

13,265円 Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of g...

1,243円 A concise extension of the business classic Topgrading, targeted to sales managers Brad Smart's Topgrading has sold more than 150,000 copies since 1999, making it the definitive book for executives who want to hire, coach, and retain top talent. Now Smart has teamed up with Greg Alexander, who us...