9,616円 This book discusses the value of "how" versus "what." Process innovation is the practice of improving how products are made. Many retailers and brands often overemphasize what products are sold. In doing so, they miss out on valuable cost savings and getting products to market faster. This book w...

12,154円 Retail is undergoing profound change, driven by digitalization, shifting consumer behavior, and recurring crises. Small and medium-sized retailers face the challenge of using limited resources to leverage digital technologies, strengthen resilience, and remain customer-focused. This work examines...

7,329円 Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry practice to show how retailers are operating in today's complex business environment. It covers essential topics of retail marketing and management, beginning with a history of re...

4,997円 Dieses Buch präsentiert Entwicklungen und Zukunftstrends im E-Commerce, der durch die neuen digitalen Kommunikations- und Konsummuster der Kunden geprägt ist. Gerrit Heinemann beleuchtet E-Commerce-Geschäftsmodelle, Kanalexzellenz sowie Erfolgsfaktoren wie digitale Zeitvorteile und Kundenzentrier...

1,408円 130 Automotive Industry Secrets pulls back the curtain on one of the most misunderstood and manipulated industries in America. Written by Craig Giordano, a 20-year automotive professional and founder of Drivion - the first AI-powered automotive marketplace built on transparency, this book reveals...

986円 Leadership isn't always loud. Growth isn't always linear. And the most powerful lessons often arrive in the quiet moments, when no one is watching. For more than 35 years, Avi Awan has lived the full spectrum of retail leadership, stacking shelves in Yorkshire, steering boardrooms across the Midd...

6,797円 After-sales pricing has become a key priority of every company that manages parts operations. Written in a simple and readable way, Smart Parts Pricing is a concrete guide to support the transition to a modern and robust pricing strategy for parts and after-sales pricing. In Smart Parts Pricing, ...

20,662円 This edited volume collates discussions on latest challenges, opportunities, trends and practices applicable to two major business sectors -- retail and financial services -- and chapters are segregated accordingly. It explores how these sectors are increasingly becoming data-intensive, and how w...

7,959円 The UK’s High Streets are at a tipping point: 13,500 businesses close each year, mirroring trends in the US and parts of Europe. Nevertheless, some shining exceptions continue to thrive. This book explores these success stories and demonstrates how High Street businesses can prosper. While many r...

1,500円 Libro especializado que se ajusta al desarrollo de la cualificación profesional y adquisición del certificado de profesionalidad "COMT0211 - ACTIVIDADES AUXILIARES DE COMERCIO". Manual imprescindible para la formación y la capacitación, que se basa en los principios de la cualificación y dinamiza...

5,451円 Sound Branding, d.h. die gezielte Verwendung akustischer Reize in der Kommunikation, bietet Unternehmen die Möglichkeit, die emotionale Aufladung der Marke und deren Identität zu stärken und die Alleinstellung der Marke gegenüber Mitbewerbern zu unterstützen. Marken wie BMW, Deutsche Telekom, Hyu...

1,440円 For more than five decades, the Tattered Cover has been Colorado's favorite source for books. Beginning with just 950 square feet, it has grown into a multistore operation and important cultural institution, the special place where people go for all things literary. It has been a forum for ideas,...