Adaptive Fashion
3,805円 How can clothing better serve people with disabilities? Drawing from research and personal interviews from industry representatives and consumers, author Susan Rothman Kolko examines the roles the fashion industry plays in supporting and encouraging inclusive products. The apparel industry has ch...
L’internationalisation des productions ci...
1,800円 La part croissante de l'internationalisation dans le montage financier des productions cinématographiques et audiovisuelles constitue un fait majeur depuis la fin du xxe siècle. Certains États encouragent fortement leur production, notamment fiscalement, modifiant la voilure des alliances interna...
The Communal Consumption Experience
12,269円 This book examines how shared consumption experiences shape consumer behavior, market strategies, and social connection. From wine tastings and direct selling events to hospitality and digital engagement, it explores the evolving ways people come together to consume, celebrate, and connect. Using...
The New Rules of Retail
1,440円 The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes i...
The Science of Shopping
5,496円 Looking to understand the science behind modern shopping and lead retail innovation? The Science of Shopping is a practical and aspirational guide for mid-career retail professionals ready to develop strategies that drive growth and customer engagement, written by global consumer expert and multi...
The Luxury Strategy
7,328円 International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This bo...
The Future of Retail and Service Design
9,450円 This book explores the future of retail and service design, offering cutting-edge insights from leading researchers. With a focus on sustainability, phygital innovation, and community retail, it provides a forward-thinking roadmap for the evolution of these fields. Each chapter examines the curre...
Rethinking Retail
4,861円 Retailing has changed rapidly in recent years with the pandemic accelerating the long-term growth of e-commerce. Drawing on a unique data set drawn from hundreds of thousands of interviews over almost two decades, this book takes a close look at changes in consumers’ shopping preferences, behavio...
All Change! Marketing and Consuming the M...
12,269円 This book critically examines the marketisation of the menopause transition, a phenomenon that in recent years has given rise to an array of products, services, investment opportunities, and the supposed empowerment of women navigating midlife transitions. As venture capitalists and well-being br...
Luxury Marketing and Brand Strategy
10,446円 This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market. The book explores the core aspects of luxury bran...
Vending Retail Marketing
12,154円 This book provides a comprehensive overview of vending retail marketing. Employing a pioneering structured approach, it highlights three key trends driving the modern vending renaissance: the rise in away-from-home food consumption, advances in information and communication technology (ICT) that ...
Retail Hustle The Blueprint: Selling Smar...
900円 This isn't just another book about retail. It's a blueprint for those who lead from the front. Whether you're just stepping onto the sales floor or you've been managing teams for years, Retail Hustle Blueprint is your guide to selling smarter, serving better, and winning bigger in the fast-paced ...
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