2,200円 Les Etats-Unis sont le pays leader du commerce mondial, mais aussi une référence, un pays où le commerce est roi. Le Retail : c’est le premier secteur économique doté d’une incroyable force de frappe : 1 actif américain sur 4 travaille dans le retail ! Ce livre est le fruit d’une enquête de 4 ans...

1,800円 Over the past decade, social networks have completely changed corporate communication modes, including commercial communication. Despite beginning as purely personal, social networks have become business tools, used for collecting and sharing information and strengthening links between companies ...

10,938円 Negotiations are an integral part of our daily lives, but they can also be challenging and complex. To successfully navigate the fog of negotiation, people rely on reference pointsーcomparison standards for evaluating potential and final negotiation outcomes. They enable negotiators to make smart...

1,566円 A groundbreaking call to action for conscious consumers ready to disrupt an unsustainable fashion systemーwithout overhauling their entire lifestyle. By shifting just 10% of your fashion purchases to on-demand and sustainably made alternatives, you can help transform an industry built on excess, ...

1,807円 Phygital Store – Il Negozio di Domani. Prospettive, Sfide ed Opportunità. Il confine tra fisico e digitale è ormai superato: il negozio del futuro è ibrido, predittivo, connesso. In Phygital Store, Diego Formato – esperto di prodotto, supply chain e retail con oltre 25 anni di esperienza nel mond...

18,231円 The word ‘commerce’ is infrequently used in contemporary business speak and, when it is, it is typically as a somewhat archaic synonym for business or trade, or otherwise in the context of ‘e-commerce’. This book defines commerce by its traditional meaning, as the activity of transaction and exch...

12,154円 The research focus of Nils Fränzel is on customer behaviour in omnichannel retailing. He focuses on the multidimensionality of customer experience and the reciprocal interactions between different dimensions of customer experience. He also looks at the importance of channel specific marketing ins...

3,979円 "G.O.A.T. Wisdom is a glorious and profound book that will make you think deeply, feel more, and take meaningful action. With soul-stirring stories and zingy insights, this isn't just a book you read, it's one you experience, share, and return to again and again." ー Sally Hogshead, New York Time...

5,207円 Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chain with a national distribution network, but it was neither the first nor the only version. Beyond Piggly Wiggly reveals the importance of...

3,100円 Along with fast-food workers, retail workers are capturing the attention of the public and the media with the Fight for $15. Like fast-food workers, retail workers are underpaid, and fewer than five percent of them belong to unions. In Hard Sell, Peter Ikeler traces the low-wage, largely nonunion...

2,254円 Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have ...

3,340円 The geography of American retail has changed dramatically since the first luxurious department stores sprang up in nineteenth-century cities. Introducing light, color, and music to dry-goods emporia, these "palaces of consumption" transformed mere trade into occasions for pleasure and spectacle. ...