11,772円 The Psychology of Advertising offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing h...

3,400円 En plena era posdigital, descubre los 10 principios fundamentales para diseñar e implementar estrategias de marketing de marcas de consumo y retail. En ‘RETAIL DISRUPTIVO’ dos renombrados especialistas internacionales de marketing, Philip Kotler y Giuseppe Stigliano ofrecen un oportuno y perspica...

1,440円 In The New Rules of Retail, industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a business model based on three distinct competencies...

1,126円 Uncover the secrets of masterful retail strategy in this book for business owners and managers. With practical advice and ethical guidance, Retail Kung Fu will teach you the right moves to build a loyal customer base for years to come. Retail Kung Fu: A Streetfighter's Guide to the Retail Busines...

17,016円 This book offers a variety of cases that detail consumer behavior in the apparel industry as well as sustainable retail practices. The studies offer in-depth examination of sustainable practices within the apparel industry, covering topics such as sourcing sustainable materials, transparency in t...

450円 "El vendedor más chingón del mundo" de Marcos Duarte Rivero es un manual práctico sobre ventas profesionales que combina experiencia práctica con estrategias concretas para la excelencia comercial. Con un estilo directo e irreverente pero respetuoso, el autor comparte su filosofía de ventas basad...

5,906円 Das vorliegende Buch beschäftigt sich mit den Erfolgsfaktoren für die Expansion von Dropshipping-Unternehmen in neue Märkte und den Auswirkungen von Umweltmaßnahmen auf die Kaufentscheidung und Preisbereitschaft der Kunden. Die Ergebnisse zeigen, dass Anpassungsfähigkeit, Einhaltung von Gesetzen ...

1,440円 In their previous book, The New Rules of Retail, Dart and Lewis predicted nearly every defining characteristic of today's marketplace. Here, they do the same for the next era, in which retailers will have to be ready for anything. For one hundred years, retail was designed for the carーbuildings ...

1,440円 The definitive account of how a small Ozarks company upended the world of business and what that change means Wal-Mart, the world's largest company, roared out of the rural South to change the way business is done. Deploying computer-age technology, Reagan-era politics, and Protestant evangelism,...

1,599円 The CEO behind Rakuten and Kobo reveals how his unique approach to empowerment and collaboration defies conventional wisdom, and isthe future of growth and globalization strategy. If Web 2.0 described the shift from static to interactive life on the Web, then 3.0 is the next sea change ー driven ...

1,326円 ‘Essential reading for any retail leader’ – Paula Bobbett, Chief Digital Officer, Boots UK The pace of change in retail is accelerating. Will you be a passenger, or the driver? Retail leaders face disruption on every side: rapidly changing consumer habits, a fiercely competitive and dynamic envir...

1,326円 Does your product business feel unpredictable, slightly terrifying, and hungry for money? If so, you’re not alone. Retail is the fastest growing small business sector, and for good reason. With accessible selling technology and billions of people shopping online, reaching your ideal customer is e...