939円 Successful Retail leasing is one of the most important keys to ensure that a retail business both large and small can survive. Many old established retail businesses have gone out of business in the past few years. Only Smart retailers will survive in 2025/2026. This practical guide to leasing wi...

2,726円 Dieses Buch ist eine kompakte Einführung in das Thema Sound Marketing. Unternehmen stehen heute vor der Herausforderung, ihre Markenwerte gezielt über möglichst viele Sinne zu kommunizieren, um sich explizit vom Wettbewerb zu differenzieren und Konsumenten langfristig an ihre Marke zu binden. Mar...

2,726円 Dieses Buch ist eine kompakte Einführung in das Thema Multisensorisches Marketing. Paul Steiner untersucht die marketingspezifische Relevanz des menschlichen Sinnessystems und die verschiedenen Facetten (multisensualen) multisensorischen Brandings und bietet zahlreiche pragmatische Hilfestellunge...

5,906円 Das Buch zeigt die dynamischen und vielschichtigen Welten des E-Commerce, der elektronischen Marktplätze und des Online-Marketings auf - Themen, die in unserer zunehmend digitalisierten Welt von zentraler Bedeutung sind. Denn E-Commerce hat sich von einem Nischenmarkt zu einem globalen Phänomen e...

10,446円 Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones. It explains the importance of trend forecasting for businesses and how technology such as artificia...

1,440円 More than two decades have passed since Youngstown lost its beloved Strouss' Department Store. But Youngstowners can still taste those incomparable chocolate malts, see the dramatic view from the store's mezzanine and feel the excitement of the annual Thanksgiving Day parade. The story of Strouss...

1,440円 When shoppers went to Younkers, they experienced something magical. Celebrities signed autographs, chefs gave cooking demonstrations and Miss Universe discussed the latest styles in swimwear. The flagship store, a showplace in the heart of downtown Des Moines, boasted dazzling selling spaces equi...

1,440円 For 129 years, Daniels and Fisher and May-D&F proudly served the Mile High City. Today, the restored Daniels and Fisher Tower adorns the Sixteenth Street Mall while the I.M. Pei-designed ice-skating rink and hyperbolic paraboloid at May-D&F survive only in memories. The story of these institution...

1,440円 Once known as the "Wanamaker of the South," Cohen Brothers department store captured the hearts of thousands of Jacksonville residents. Metro Jacksonville writers Ennis Davis and Sarah Gojekian take a wonderful trip through the store, from its beginnings as a dry goods enterprise in a small log c...

1,440円 Department stores John A. Brown's, Kerr's and Halliburton's ruled supreme in Oklahoma City. From "lucky penny" giveaways to defying blue laws, the three big department stores did whatever it took to entertain and entice. The stunning display windows of Kerr's downtown once lured shoppers inside, ...

1,440円 Over the course of eleven decades, The Denver Dry Goods and its predecessor, McNamara Dry Goods, proudly served Coloradoans, who knew they could "shop with confidence" for the best quality at the fairest prices. Much more than the goods it sold, the store was a major institution that touched the ...

1,440円 From its log cabin beginnings at a dusty crossroads in Montana Territory, the Missoula Mercantile grew to become the largest department store between Minneapolis and Seattle. Under the guidance of A.B. Hammond and C.H. McLeod and their policy of community involvement and customer satisfaction, th...