15,800円 This book demonstrates why and how social activism targeting companies can produce unintended consequences. While it is challenging for social movement organizations (SMOs) to successfully change corporate behavior, it is even more difficult or impossible for SMOs to control the spillover effects...

500円 The story of Barnitts, a family owned, independent department store trading in the heart of York since 1896. Over 125 years of heritage in three parts. Part 1 of the book explores the shops earliest days through to current times and all the changes that have taken place. Part 2 is just photograph...

1,200円 Em "Inteligência artificial no varejo", Eduardo Terra proporciona uma análise profunda das transformações que a Inteligência Artificial (IA) está instigando no cenário do varejo contemporâneo. Desde logística até atendimento ao cliente, o autor explora como a IA está remodelando operações, person...

9,119円 This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context. Merging three core perspectives – academic, creative agency and retailer – the book takes a chronological approach to tracing the evolution of customer experi...

3,393円 Digitalisierung für Vertriebserfolge optimal einsetzen Digitales Verkaufen bietet Ihnen jede Menge neuer Chancen. Entwickeln Sie ein neues Mindset und eine erfolgreiche Vertriebsstrategie. Nutzen Sie zusätzliche Vertriebskanäle sowie neue Formen der Kommunikation mit Ihren Kunden. Wie Sie die dig...

1,760円 In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history – bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base mo...

6,082円 In today's climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step. Diverse examples from large and small companies, developing and developed countries, and online and offl...

7,047円 The Retail Value Chain analyses the changes in the retail industry such as internationalization and consolidation and looks at the strategic options open to companies. It covers retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operation...

790円 Физический ритейл не умер. Умер скучный ритейл! Книга Стива Денниса предоставляет думающим розничным торговцам 8 важнейших стратегий создания мощного покупательского опыта. Несмотря на кликбейт-заголовки, предрекающие розничный апокалипсис, многие физические розничные бренды радуются значительном...

6,380円 This practical guide is a “must own” resource for every museum store office. The eight-chapter volume includes a wealth of advice on best practices compiled by the MSA to help members become more successful in every aspect of their business. Get guidance from experienced store manager pros to hel...

1,447円 This comprehensive guide is designed to teach you how to master the act of persuasion and influence, and turn your creative ideas into profitable actions. Whether you’re an experienced sales professional or just starting out, this book will provide you with the strategies and techniques needed to...

0円 Retail has never existed in a vacuum. This interdisciplinary volume explores how English commercial, co-operative and charity retailing were shaped by and in turn influenced their social and political environments, from the local to the global, between the late nineteenth and early twenty-first c...