12,103円 Business History and International Business are cognate subjects. There are few, if any, studies of international business that do not require a proper study of context. International business decision making must be made relevant by a considered evaluation of the circumstances surrounding that d...

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1,723円 FROM THE BESTSELLING LOUISE BAGSHAWE, NOW WRITING AS LOUISE MENSCH comes BEAUTY, a novel of glitz, glamour, power and business. 'A classic of the genre' Daily Express Blend it. Sculpt it. Shape it. Use it... There isn't a woman on earth who doesn't have her beauty secrets. But for Dina Kane, beau...

9,616円 Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavi...

10,943円 As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term result...

1,921円 Made To Order: The Sheetz Story traces the fascinating history of Sheetz, Inc., a regional convenience retailer that battled the odds and cemented its name among the acclaimed ranks of America's most successful private companies. From its humble dairy store origins in Pennsylvania, Sheetz became ...

6,076円 This book takes a comprehensive look at Japanese firms engaging in export and foreign direct investment (FDI) and develops new methods and data to investigate the internationalization of firms, which is a focus issue in international trade. Using micro-level data, the book provides an introductio...

777円 In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all busi...

3,575円 Loved and hated, visited and avoided, seemingly everywhere yet endlessly the same, malls occupy a special place in American life. What, then, is this invention that evokes such strong and contradictory emotions in Americans? In many ways malls represent the apotheosis of American consumerism, and...

0円 A delightful fiction about a young lad breaking into the advertising business at the turn of the last century. The principles covered here illustrate what modern marketers should be using. Please enjoy this light-hearted parable. Get Your Copy Today

1,921円 This book documents the history of Thalhimers department stores, through stories and vintage photographs.Thalhimers was founded in Richmond in 1842 by German Jewish immigrant William Thalhimer as a humble dry goods store. It expanded over the years to become a 26-store chain across the Southeast ...

661円 Do you have a small business that you want to move forward? Does your business have a brand? No? Then it's something you have to do right now! Branding is more important than any other things, especially when your business is moving smoothly. People recognize brands, and they buy from the brands ...