8,290円 Originally published in 1982. This book explores the nature of food marketing in Third World countries. Economic development invariably involves a transition from the traditional subsistence and/or barter economics to increasing participation in cash transactions. In many less developed countries...

5,305円 Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores "pop-up" without notice, quickly attract crowds, then disappear or morph into something else. Although they share similarities with traditio...

2,387円 Ian Shepherd is a CEO and CMO who has held senior roles in a range of world-class consumer brands over the last 25 years including BskyB, Vodafone, Game and Odeon. He has seen businesses driven to the brink of extinction by changing consumer needs but also seen businesses respond to those changes...

2,387円 Richard Hammond is a retailing expert, and Smart Circle is his problem-solving consultancy. Together with select subject-matter experts he tackles a wide range of retail challenges: from ‘big idea’ and format development to customer engagement and retail futurology. He is also the author of Smart...

1,326円 "This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platformーboth for sales and brand exposure. Timothy’s practical step-by-step advice is simple to follow and put into practice." ーSteve Fisher, team lead, retail marketing, Lenovo "This book s...

10,938円 This book examines the challenges that ASEAN (Association of Southeast Asian Nations) members need to overcome in order to sustain and intensify economic growth. The ASEAN market is widely regarded as a new hub of growth, not least in light of increasing protectionism and declining economic growt...

1,212円 The beginning of a brand new series from #1 bestselling author Rosie Clarke Welcome to Harpers of Oxford Street. London 1911 When Sally, Beth, Margaret and Rachel meet at a job interview for the wonderful new store in Oxford Street, they have no idea they will become lifelong friends. When all fo...

999円 Once upon a department store, Gable's was the place to shop, eat, meet, and be seen in downtown Altoona, Pennsylvania. Now, the classic store has come back to life in the pages of this one-of-a-kind book. For the first time, the whole true story of Gable's, its leaders, its employees, and the sho...

9,616円 This book offers a unique analysis of how our definitions of luxury have changed over the ages, and with that the role and actions of both suppliers and buyers of luxury products. It traces the way luxury was seen as avarice and emblematic of morally corrosive behavior in past societies, to being...

1,990円 Ayudar sin costo alguno, es la solución que permite el Humanitarian Marketing Program. O sea: usted compra online en internet, dentro de las páginas asociadas al sistema de Global Solidarity, paga lo mismo que en cualquiera de éstas más de 1.500 tiendas virtuales adheridas iniciales y que colabor...

2,998円 Dieses Lehrbuch behandelt die Grundlagen des eCommerce im Bereich Business-to-Business (B2B), bei dem ähnliche Prinzipien der Kundenansprache zu beobachten sind wie im B2C eCommerce. Gerrit Heinemann beleuchtet die Besonderheiten und Geschäftsmodelle des B2B eCommerce, analysiert die digitalen He...

794円 If you have picked up this book to read, it’s likely that you’re a Dealer Principal or senior line manager in a motor dealership. So, straight off, three questions for you: What’s your dealership’s net profitability? How does that compare to other dealerships locally / nationally? Do you want / n...