567円 Dieses essential erläutert die Bedeutung effektiver Einarbeitungsprozesse für Engagement und Leistungsfähigkeit der Mitarbeiter und zeigt wie Einarbeitungsprozesse idealtypisch gestaltet werden. Es wird beschrieben, wie Lernziele aus Unternehmens-, Mitarbeiter- und Kundensicht definiert werden. H...

2,163円 Want to know more about influencer marketing in the world’s largest and fastest growing online market? This is the second book in our series guiding you through China’s digital space. China is one of the most attractive markets in the world and collaborating with bloggers, KOLs and influencers is...

6,076円 This book provides an essential overview of trade between Brazil and China, analyzes the regulatory framework for Brazil’s foodstuff exportation and China’s foodstuff importation, and identifies the main products, market shares, barriers to market access, and e-commerce strategies. The book also ...

9,723円 This edited volume examines global power-rivalry in and around South Asia through Bangladeshi lenses using imperfect and overlapping interest concentric-circles as a template. Dynamics from three transitions ーthe United States exiting the Cold War, China emerging as a global-level power, and Ind...

2,388円 Academic bookselling inhabits a landscape fundamentally impacted by legislative and political pressure, colonised by new textual forms and new publishing ventures, experiencing constant change. Capital Letters defines the academic bookshop, text, and market, examining change drivers in the UK, th...

1,921円 From watch catalog to international retail empire, revisit Sears's Windy City history with author Val Rendel and remember how good the "Good Life" once was. In 1887, Richard W. Sears started a Chicago mail-order house that quickly outpaced its competitors, including Montgomery Ward. For millions ...

2,591円 Are you aware of how your customers find, decide, subscribe and use your products and services? Do you speak to your customers about better ways of doing business with them? Do you apply your learnings to optimise your services and supporting processes to improve your customers' experience? Do yo...

6,076円 This book offers essential insights into various management concepts for retail and consumer packaged goods companies. Addressing a range of topics in the field of performance management, it presents concepts for management control, management reporting, planning & forecasting, as well as digitiz...

4,807円 Originally published in 1989. This book presents the situation regarding energy provision and policy in developing countries. It looks at Enhanced Oil Recovery, Hydropower and small energy packages suitable for rural areas including renewable energies and the various needs and systems affected su...

9,450円 Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in t...

21,058円 Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage cus...

4,997円 Nutzen Sie dieses Praxishandbuch für Ihr Personalmanagement im Handwerk Der Fachkräftemangel ist ein großes Problem in Deutschland und macht auch vor Handwerksunternehmen keinen Halt. Dieser Faktor erschwert Unternehmern das gesamte Personalmanagement. Die richtigen Mitarbeiter zu finden, sie ric...