3,633円 Der Außenhandel nimmt heutzutage in vielen Unternehmen einen zentralen Stellenwert ein. Dieses Buch ist ein Fach- und Grundlagenlehrbuch des Außenhandels. Es erläutert den Ordnungsrahmen internationaler Handelsbeziehungen und gibt, darauf aufbauend, eine grundlegende Darstellung aller wesentliche...

567円 In diesem essential liefert Reingard Jäger einen Überblick darüber, wie sich die Handelslandschaft des klassischen stationären Einzelhandels durch neue technologische Möglichkeiten in den letzten Jahrzenten verändert hat. Sie zeigt, welche Auswirkungen die neuen technologischen Möglichkeiten und ...

10,331円 This volume examines important topical issues in normative trade theory and welfare economics. In particular, it seeks to investigate how far the potential gainfulness of international trade can be extended in an increasingly globalized world. The first section focuses on the gains from trade in ...

8,124円 In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online and ...

1,250円 Everyone shops online these days, but there are certain experiences and products that resist the move to e-commerce. When we can order almost anything online, what compels us to make a purchase in person? By understanding how retail has evolved through the years and what the current state of omni...

5,305円 Originally published in 1983, Urban France examines the rapid growth in French cities between 1950-1980, and the serious consequences that have followed this rapid growth. This volume examines the nature of this urban explosion and the efforts of planners and others to find solutions to the resul...

10,331円 In the debate over the treatment of China in trade remedy investigations, this book focuses exclusively on anti-subsidy law. As such, it brings a long neglected and often underestimated area of international trade law to the fore. Exploring the delicate relations between the WTO, the EU and China...

24,309円 Since the introduction of the One Belt, One Road initiative (OBOR), first proposed in late 2013, international scholars have begun to study this new policy and its implications in the global age. While OBOR provides new opportunities for China in terms of regional cooperation and global developme...

10,938円 This book examines the American industrial strategy, from the late 70s to the present day, in what is now known as the ‘neoliberal era’. The author illustrates the ways in which the protection and promotion of American companies and industries took place in the context of the international ‘free ...

12,154円 This book presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varie...

1,153円 What makes a retail business successful? While there are many ways to answer that question, Negusse Negash breaks down his answer into seven comprehensive and easy-to-read fields, addressing areas such as merchandise, loss prevention, marketing strategies, and more. A veteran of the industry, Neg...

720円 Ever thought about starting an Etsy business as a side income? Or do you have one, but have no idea how to monetize it? Etsy is a global marketplace where craft entrepreneurs make millions of dollars by selling handmade crafts and vintage products. If you are talented or skilled in do-it-yourself...