13,369円 This book addresses the legal and contractual obligations of sea carriers regarding due care for the cargo under a contract of carriage. While the general framework employed is the leading international liability regime, the Hague-Visby Rules, the discussions in each chapter also account for the ...

1,813円 How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development researchーbefore you waste months and millions on a product or service that no one needs or wants. With a combination of open-en...

1,322円 A Michael Moore for the Dot.com generation, ‘21 Dog Years’ is Mike Daisey’s wickedly funny story of life in the New Economy trenches. In 1998, when Amazon.com went to temp agencies to recruit people, they gave them a simple directive: send us your freaks. Thus began Mike Daisey's love affair with...

2,197円 "Top Ten Business Books For 2017" - Forbes The fully revised and updated edition of the classic book about Nordstrom's extraordinary customer service In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with...

7,673円 La consommation de vos produits et services implique pour vos clients plusieurs interactions avec votre entreprise avant, pendant et après la transaction. Maximiser l’expérience de vos clients consiste à mettre en place les stratégies et tactiques de marketing qui auront une incidence directe sur...

2,484円 Este libro da a los lectores las claves simples para entender a la gente, el mercado y la cultura, de cómo hacer frente a muchos dialiects de españoles, a aprender, donde este consumidor español dominante realmente vive y gasta el dinero.

18,231円 Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how ...

150円 In 'Das Paradies der Damen' von Emile Zola wird die Geschichte von Denise Baudu erzählt, die nach dem Tod ihres Vaters gezwungen ist, in Paris bei ihrem Onkel, dem Besitzer eines Kaufhauses namens 'Das Paradies der Damen', zu arbeiten. Zola präsentiert ein realistisches Bild des Lebens im 19. Jah...

11,109円 Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinking assigning greater emphasis on organisations co-creating value with consumers and other stakeholde...

0円 Ce catalogue rassemble les ouvrages actuellement publiés aux éditions du Masque d'Or. Toute commande est possible en imprimant le bon de commande en fin de catalogue et en l'envoyant à l'adresse indiquée, avec le(s) moyen(s) de paiement indiqué(s).

169円 A Business Memoir including 236 insights into the mistakes pitfals and pratfalls of building a business

15,800円 This book discusses the role historical events played in determining the pattern of growth of Indian manufacturing. Two important historical events significantly influenced the course of Indian manufacturing from the 15th century AD. The first was the arrival of European merchants via sea route p...