567円 Marc Rutschmann zeigt, warum ein Paradigmenwechsel im Marketing notwendig ist und was die Maxime „Der Kunde steht im Zentrum“ für ein zukunftsgerichtetes Marketing konkret bedeutet. Er führt überzeugende Argumente für ein neues Marketing an, welches den Kaufprozess des Kunden in den Fokus stellt....

1,326円 The disruption of store retail by online shopping has only just begun. Few retailers are ready for the changes ahead. Some customers shop in stores because they love to, but mostly they do it because there is no convenient alternative. This is changing. Technology which enables customers to make ...

2,726円 Dieses Buch liefert die Grundlagen für eine professionelle Führung von Handelsmarken und diskutiert strategische und operative Aspekte. Dabei zeigt es die Unterschiede zu Herstellermarken, verschiedene Erscheinungsformen von Handelsmarken sowie aktuelle Entwicklungen auf. Marko Schwertfeger erläu...

567円 Das essential zeigt, wie digitale Innovationen, Customer Centricity, Skaleneffekte und Data Driven Marketing zu nachhaltigen Kundenbeziehungen und Wettbewerbsvorteilen im E-Commerce führen. Dazu werden die vier Schlüsselfaktoren im E-Commerce umfassend dargestellt. Leser und Leserinnen erhalten g...

8,507円 Verico discusses the ASEAN economic integration from dual perspectives of time span (trade, investment and finance) and framework (bilateral, sub-regional, regional and regional plus). The work is a comprehensive study of the integration in the wake of the ASEAN Economic Community (AEC)’s inaugur...

4,432円 A non-technical guide to leveraging retail analytics for personal and competitive advantage Style & Statistics is a real-world guide to analytics in retail. Written specifically for the non-IT crowd, this book explains analytics in an approachable, understandable way, and provides examples of dir...

12,154円 This book addresses the lack of binding multi-lateral international agreement on cartels, through analysis of trials and failures. It also suggests strategic approaches to overcome current standstills. In addition, the book contrasts international agreement on cartels with inter-governmental comm...

19,447円 This book addresses injury and causation issues in the context of antidumping, countervailing duty (CVD) and safeguard investigations that are covered under the WTO. The book traces the origin and the negotiating history of injury and causation in trade remedy instruments and examines how this re...

1,326円 Since it was first published, Retail in Detail has helped tens of thousands of retail business owners successfully start and run their businesses. It has established a reputation as a no-nonsense, down-to-earth guide for small retailers. This fifth edition has been fully updated for today’s rapid...

1,326円 OPEN THE STORE OF YOUR DREAMS: START YOUR OWN RETAIL BUSINESS At more than a trillion dollars, retail is one of the fastest-growingーand fastest-changingーsegments of the economy. Apps, pop-up shops, and online shopping have made it easier to reach, interact with, sell to, and gain loyal customer...

10,331円 This book explores the potential for policy reform as a short-term, low-cost way to sustainably enhance global food security. It argues that reforming policies that distort food prices and trade will promote the openness needed to maximize global food availability and reduce fluctuations in inter...

17,079円 Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches t...