1,833円 The popularity of recent television drama series such as The Paradise and Mr Selfridge, and the splendid three-part documentary Shopgirls: the True Story of Life Behind the Counter, is evidence enough of the level of public interest in the history of the retail trade. Even today, Norfolk boasts a...

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5,520円 The Complete “How-to” Book for Retailers Seeking to Incorporate Digital Signage to Increase Sales, Build Your Brand, and Keep Your Customers Informed and Entertained Gain the knowledge of this new and exciting digital technology to grow any retail business. All elements of digital signage are cov...

5,712円 This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics req...

12,154円 China has become such an important element of the global economy that its influence cannot be ignored in almost any field of endeavour. The phenomenal impact of FDI in China and its (largely trade-related) consequences has been well documented and now there is a significant literature on the phen...

10,943円 Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the real...

8,507円 China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxu...

2,543円 Das Buch analysiert die Herausforderungen der Distribution in Afrika am konkreten Beispiel der Distributionslogistik in Westafrika und bietet konkrete Lösungsansätze für Unternehmen. Afrika rückt seit einigen Jahren zunehmend als Absatzmarkt für westliche Unternehmen in den Fokus. So nimmt auch d...