263円 Ever wondered why some people receive or give such superior performance appraisals? Well wonder no more. This brief but useful eBook can help. Whether you are an employee, manager, upper management or owner, you will gain useful techniques and information by reading this eBook.

500円 We all experience conflict. Learning to work with it effectively is an essential skill for anyone. Courageous Conflict Lite is a condensed version of the book that provides the reader with valuable concepts and techniques that you can put to use right away to resolve conflict and improve relation...

450円 Burnout within human resource staff is common. The cause can vary widely and may have one or many contributing factors. Burnout can cause staff to be reluctant to be helpful to clients and can even keep them in a state of lethargy when it comes to customer service. This can be detrimental to clie...

450円 Learn a simple way of analyzing a job, and identify and repair operational gaps in small business to save time and money. Simplified explanation of what an operational gap is. Provides an example and quick solution.

266円 Employee conflict can ruin an organization and all companies need some method to resolve these conflicts. The author provides four conflict resolution models. A brief review of each model and links to training information is also provided.

11,275円 Most of the world’s population is in the dark when it comes to the consumer patterns of gay men. But in Twenty Million New Customers!: Understanding Gay Men’s Consumer Behavior, you’ll leave all the dark, homophobic myths behind where they belong--in the closet--and come out into the light. In it...

11,772円 Discover the successful marketing strategies of programs which have extended the resources of a university to its community. Marketing University Outreach Programs covers all aspects of continuing education program construction and the marketing process for positioning the university into the pub...

14,084円 Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often they have ended up extending the core brand into oblivion. Others have used test markets to help gaug...

9,616円 Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavi...

10,943円 As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term result...

6,482円 Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand man...

3,223円 A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful c...