496円 Its been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, and conversely the Hindenberg might be mistakenly ballyhooed. But marketing extends beyond the business world, too. In the ga...

600円 "El mundo empresarial ha vivido alejado del humor. No en vano, negocio proviene de 'negación del ocio'. Craso error. Sin humor no hay ilusión y sin ilusión no hay empresa. Enhorabuena a Eduardo y Jesús por este libro tan necesario." -Fernando Trias de Bes, Escritor y economista "Divertirse trabaj...

661円 Have you always wanted to "master" Twitter to boost your business or non-profit but didn't have the know-how to get started? The Checklist Book: Twitter is a condensed, "just give me the good stuff" book designed with you - the busy professional - in mind. This little but powerful book (and check...

10,113円 'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help th...

1,793円 The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing. With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations. Why...

317円 GAP analysis methods endeavor toward developing visionary solutions to complex problems by bifurcating or simplifying the problem into measurable steps. The combined thesis ‘Economic Perils of the Middle-Aged American Worker’ and ‘The Forgotten Graveyard Worker’ attempts toward accomplishing solu...

1,129円 All too often, in our efforts to be ambitious and succeed in life, we fight against nature's laws and fail. What would happen if we could understand some of the basic natural principals and apply them effectively? As well, if things aren't going quite right, could a new perspective on nature prov...

1,062円 In From Witblits to Vuvuzelas, Dale Hefer, founding director of the Chillibush Group of Companies, shares a wealth of advice with South African marketers in the New South Africa. In a rapidly evolving industry, new and innovative ways of understanding target markets, objectives and go-to market o...

2,022円 An informed and incisive one stop résumé of the major ‘gurus’ who have had a critical influence on marketing thinking and development. This is much more than just a series of summaries, Sultan Kermally has worked directly with many of the figures in this book. It’s enabled him to s...

5,636円 The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers. Aut...

14,923円 Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be ...

21,878円 Our eye movements in response to visual stimuli reveal much about how we experience the world. Focusing on the latest developments in the multidisciplinary field of eye tracking research, this volume ranges across a wide spectrum of research applications, with four sections covering the plethora ...