9,119円 Strategic Planning for Not-For-Profit Organizations covers all the steps involved in developing a strategic plan for a not-for-profit organization. Strategic planning has become a critical issue for not-for-profit organizations as they strive for direction and orderly adjustment to a changing env...

11,772円 The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The developm...

223円 Employee engagement is the emotional “energy” employees feel for their organization that motivates them to exert extra voluntary effort to achieve success for all. This energy is an untapped resource in most organizations. It’s the leader’s job to create an environment that brings this energy for...

2,659円 The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to imple...

650円 If your job involves helping people move forward in their career, learning or personal development, then you need this book! Part One takes the reader, step by step, through a tried and trusted model for giving advice, including highlighting dangers and difficulties in a "how to" manner. Part Two...

200円 This article discusses how the cognitive interviewing technique can be adapted for internal disciplinary and grievance investigative interviews within the employment relationship. It also outlines some of the important techniques which can be used by interviewers in order to improve the quality a...

12,933円 Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys a...

6,076円 This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real research conducted by authors throughout their careers and explains the important and growing researc...

14,592円 Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information ...

4,235円 «Oн считает своей обязанностью, своим долгом продолжая, закреплять в социуме дело отцов-основателей. Мечтой этого человека является начать большое дело для потомков. Особенно с возрастом этот мужчина будет иметь свой стиль, держась с достоинством и изяществом. Любит выглядеть безупречным, соверше...

6,076円 Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both...

750円 This authoritative volume on human resource management is highly recommended reading for the small business owners and HR professionals. Written by an acknowledged expert in all areas of business management, Recruiting and Hiring Effective Employees Made Simple is a well-organized guide to unders...