1,650円 The PERCEVD Principles: Preparing Employers to Reintegrate Combat Exposed Veterans with Disabilities was developed for Human resources, middle managers, veterans, collegiate staff, Veterans families, diversity executives, disability advocates, etc..It is a book written with information from a tra...

8,279円 Charles Coolidge Parlin was considered by many to be the founder of market research. Working for the dominant Curtis Publishing Company, he revolutionized the industry by providing added value to advertisers through information about the racial, ethnic, and regional biases of readers and consumer...

503円 Its been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, and conversely the Hindenberg might be mistakenly ballyhooed. But marketing extends beyond the business world, too. In the ga...

900円 Change your life by changing your thoughts. The Author gives us the Tools to do just that. This is not some secret scroll of esoteric teaching recently stumbled upon by a sheep farmer in the Middle East. This is classic CBT (Cognitive Behavioural Therapy) in a nutshell. Bernadette is a Profession...

9,422円 Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response ...

13,123円 This book covers the ‘hot topic’ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an...

17,161円 Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly expl...

6,058円 THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURY Everything You Need to Plan Your Strategy and Achieve Your Goals From Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes a powerful new blueprint for growth in today's economy. Combining time-teste...

12,282円 Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of ...

15,478円 Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but num...

19,203円 Explore the essential steps for data collection, reporting, and analysis in business research Understanding Business Research offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on t...

16,320円 Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly ex...