999円 Short description The 'Power of Facebook' explains every aspect of this mighty internet company. The Power of Facebook is precisely taken apart and reassembled in a comprehensive journalistic fashion, with one eye always towards the future, and always facts and opinions from all sides. What exact...

12,933円 Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular. The book examines other work on music in motion pictures which has dealt primarily with the traditional distinction between nond...

6,076円 This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars th...

19,235円 Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the...

1,430円 You've got staff appraisals coming up and you're dreading them. What to prepare? What to say? The way you give feedback could set you all up for a fantastic bonus, or send your productivity into a death spiral. What you need is a concise set of tips, quick to read and straightforward to put into ...

1,118円 This book provides practical and insightful information regarding searching for a mate/life partner and job fit. With numerous anecdotes and a healthy sense of humor, there are lots of golden nuggets that will help you make more effective choices when you approach these major life experiences. Th...

10,943円 The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed – in either theoretical or empirical perspective - by the discipline's favoured approaches. T...

0円 'Journey to My Heart' is my collection of poems written during the course 'Creativity and Leadership' I took in the fall quarter of 2010 at Stanford University. This course taught the tools of creativity and encouraged the students to practice each one in the form of live-withs, one every week. I...

2,817円 The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a s...

799円 What are they like? What makes them unique? What makes them tick? Are they more creative, innovative or talented than members of other generations? Or are they merely over-confident, careless and spoilt? With the author of Y’d Awake, you have a chance to explore the answer to these questions – an...

11,772円 What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the ...

669円 Speedread.org is our organization. We've been online for almost 14 years, and teaching reading improvement for 34 years at major colleges and Universities. Our courses are used worldwide by over 100,000 in several languages in many parts of the globe. We've researched just about every course ever...