3,715円 The pandemic, the war in Ukraine and the increasing pace and impact of climate change have brought significant new challenges to leaders of nations, organizations, and professions. These events have changed the way we work, trade and live our lives. They have also changed the expectations on how ...

1,936円 Está dirigido a todo empresario en latinoamerica que esté considerando internacionalizar su empresa, hacer negocios y/o residir en los Estados Unidos. La gran riqueza del libro, es que cada uno de sus capítulos fue escrito por el dueño, socio, CEO o alto directivo de una empresa americana especia...

1,135円 Dieses essential richtet sich an Verantwortliche für Pressearbeit, die ihre Themen optimal in den Medien platzieren wollen. Und es richtet sich an alle, die verstehen wollen, wie Nachrichten entstehen. Die Autoren erläutern, nach welchen Kriterien Redaktionen Nachrichten selektieren und wie man d...

5,073円 Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media ...

4,375円 This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations prac...

450円 This book discusses marketing and public relations activities for sustainable entrepreneurs and emerging growth companies, an area that is concerned with supporting the efforts of the sales group to promote the company's products to prospective customers, collecting and analyzing information rega...

3,000円 Attracting new clients and building your brand as a law firm is challenging in today's digitally driven legal industry. With so much competition, you need to differentiate yourself and gain visibility. That's where law public relations comes in. In this step-by-step guide, this eBook, "What is La...

1,200円 Trong thời đại mà mạng xã hội bùng nổ và các phương tiện thông tin truyền thông liên tục được cải tiến, hiếm khi chúng ta nhận ra được mối quan hệ giữa người với người đang dần trở nên vô cùng phức tạp nhưng bị phủ lấp bởi những nền tảng công nghệ ngày càng dễ tiếp cận hơn. Hệ thống kết nối hàng ...

700円 Inbound PR là cuốn sách sẽ thay đổi hoàn toàn công việc kinh doanh của bạn. Ngày nay, nhận thức và hành vi của khách hàng đã thay đổi hoàn toàn. Những chiến lược PR truyền thống đang dần trở nên kém hiệu quả. Khách hàng không muốn trở thành đối tượng "bị" tiếp thị. Thay vào đó, họ muốn đưa ra lựa...

450円 It's a concept that has been around since before civilization began. A concept powerful enough to start movements, religions, and wars. Always at the forefront of our society we are but now coming to understand it. This very concept, known as personal branding, is broken down in an untypical way ...

1,760円 "A practical and detailed guide for building and nurturing relationships with the media . . . that will position your organization to make a lasting impact." ーJudith Browne Dianis, Executive Director, Advancement Project National Office Public relations is a make-or-break factor for all organiza...

8,630円 This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been updated to include: • changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee c...