6,360円 Wenn von Nachrichtenauswahl und Thematisierungsfunktion der Medien die Rede ist, fällt schnell das Fachwort Agenda-Setting. Der gegenteilige Begriff, das Agenda-Cutting, ist dagegen viel seltener Gegenstand von wissenschaftlichen oder gesellschaftlichen Diskussionen. Dabei ist das Agenda-Cutting ...

1,500円 Propaganda y publicidad son palabras que utilizamos a menudo, pero no siempre significan lo mismo. El propósito de este ensayo es conocer su evolución y actual significado, pero también hacer referencia a cómo las considera la ley peruana. La obra busca apreciar críticamente cuál es su presencia ...

9,616円 Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react and adapt quickly to compete. This book investigates and explores the impact of digital transform...

1,350円 "Identifying Undesirable Traits and Behaviors in Customer Service" In any business, interactions matter, and how you engage with customers can make or break your success. Discover the transformative power of genuine, respectful, and empathetic customer interactions in" Identifying Undesirable Tra...

1,326円 To all the intrepid entrepreneurs out there, this book is dedicated to you. Your unyielding commitment to pursuing your aspirations, despite the impediments that may arise, is a true testament to your fortitude and perseverance. You have opted for a path that demands courage, ingenuity, and assid...

1,760円 The second edition of the Public RelationsWriters Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, an...

14,593円 Today, CEOs function increasingly as social activists, often pursuing socio-political causes which fall outside of their usual pursuit of the corporate or financial bottom line. Based on a series of long interviews and the application of alternative theoretical lenses, this book examines this phe...

176円 Wenn sie die Silber Farben Dose auf den Cover Bild sehen denken Sie wohl an Fisch. Aber warum denken Sie daran, den die Dose ist Leer. Es gibt auch Fleisch oder Fertig Gerichte wie Ravioli oder sogar Annans in Scheiben in der Dose. Die Antwort ist wohl das durch Marketing ihr Gehirn gelernt hat d...

1,159円 În acest volum plin de haz și extrem de practic, scriitorul și vorbitorul profesionist Scott Berkun ne dezvăluie tehnicile folosite de marii oratori și ne arată cum oricine le poate utiliza pentru a comunica mai bine. Managerilor și profesorilor – și oricui comunică și se așteaptă să fie ascultat...

1,657円 Din 2001, de la preluarea TED, Chris Anderson ne-a demonstrat că discursurile scurte și atent concepute pot fi cheia care descătușează empatia, stârnește entuziasmul, împărtășește informația și promovează un vis comun. Gândit cum trebuie, un discurs poate să electrizeze o încăpere și să transform...

9,616円 Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital transform...

829円 Introducing "Revolutionary Sales Synergy: Unveiling Untapped Strategies for Market Mastery" – a transformative guide that breathes new life into the world of sales. This isn't just another sales book; it's your ticket to a realm where innovation, ethics, and customer connection converge to create...