19,447円 This two-part volume examines current pedagogical modules, research directions and other emerging issues in public relations and communication management in Africa. In comparison to its Western and Asian counterparts, the literature on public relations management in Africa is limited, and much of...

1,760円 This memoir by the legendary publicist offers "an intimate glimpse into the best and the worst of the golden age of Hollywood" (Stacy Keach, Golden Globe Award–nominated actor). Jay Bernstein, an entertainment industry fixture who helped launch the careers of celebrities including Farrah Fawcett ...

1,760円 "A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward ."ー Huffington Post Harold Burson, described by PRWeek as "the [20th] century's most influential PR figure," is perhaps the most recognized name...

23,216円 Beyond Reductionism: Gateways for Learning and Change takes a critical look at organizational learning and change management from a leadership perspective in late 20th century organizations. The authors argue that the dynamics that restrain the efforts of leaders transcend personal attributes and...

1,672円 這本書分為三部分，首先介紹了社群的特色和文化，講述了在技術社群中成為領導者的經驗。其次，探討了舉辦活動的重要性和背後需要考慮的種種因素，包括場地、日期、內容、行銷等。最後，分享了舉辦活動的一些幕後故事，透過這些小劇場呈現出社群中人與人之間的連結和互動。這本書描繪出一幅社群中人與人之間互動的生動畫...

1,760円 The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his gen...

800円 Networking Magic is a revolutionary concept that shows you how to find the best in all aspects of life. Whether you're looking for the most lucrative job, the perfect soul mate, the leading medical specialist, or virtually anything else---this is the one book that gets you on the inside track to ...

661円 Real estate development can be an intimidating and complex field to navigate, but with the right guidance and knowledge, anyone can become a successful commercial real estate developer. In "Real Estate Development 101," readers will be introduced to the principles of commercial real estate develo...

4,650円 Harness the power of public relations and discover how you can secure meaningful press for your organization. It can be difficult to publicize a company or a product without formal training, yet it's more important than ever for successful marketing strategies to include media relations. In this ...

17,016円 This two-part volume, the first of its kind, examines current pedagogical modules and research directions in public relations and communication management, identifying emerging issues driving the practice in Africa. In comparison to its Western and Asian counterparts, literature on public relatio...

5,850円 "Investing Demystified" is an accessible and comprehensive beginner's guide designed to empower readers with the knowledge and strategies needed to navigate the world of investing and build long-term wealth in the stock market and beyond. Whether you're new to investing or looking to enhance your...

4,807円 In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and relation...