496円 Each social media site is different and each site needs its own book that helps get through the guess work and allows you to push your brand to your tribe; your supporters. Your brand is something you carefully consider every day and reading this book will help you understand how to best show off...

2,013円 이 책은 홍보 전문가의 실전 경험을 통해 한국 언론계의 실상과 한국에서 미디어 위기가 발생하면 어떤 방식으로 대처하는지 그 해법을 제시한 책이다. 미국이나 유럽 등지에서는 이해할 수 없는 한국 언론사와 기자들의 생리를 생생히 다루고 있다. 언론사는 강자, 기업은 약자일 수밖에 없는 한국적 ‘갑을관계’라는 특...

9,119円 Animal Suffering and Public Relations conducts an ethical assessment of public relations, mainly persuasive communication and lobbying, as deployed by some of the main businesses involved in the animal-industrial complexーthe industries participating in the systematic and institutionalised exploi...

900円 When disaster strikes, will you be prepared for the backlash? On September 13, 2018, a series of natural gas explosions on a Columbia Gas of Massachusetts (CMA) pipeline system devastated the Merrimack Valley, just north of Boston, Massachusetts. Twenty-one people were injured, and one person was...

9,616円 Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications play in creating social media messaging campaigns designed to engage in digital activism. As social activism and engagement continue to rise, individuals have an opportunity to us...

9,859円 Übergreifendes Ziel dieser Arbeit ist es, die Professionalisierung von Investor Relations (IR) in börsennotierten KMU in Deutschland zu erforschen sowie zu ihrer zukünftigen Etablierung in den Unternehmen beizutragen. Zu diesem Zweck analysiert die Autorin theoretisch und empirisch gestützt die u...

450円 In a world where effective communication is key to success, How To Talk To Anyone, Anywhere: 25 Little Tricks That Do The Magic is a transformative guidebook that holds the secrets to unlocking the power of conversation. This captivating and insightful book offers readers a treasure trove of prac...

5,803円 This book is intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference; and who believe that the information they possess and ideas they offer are important for a wider pu...

800円 A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations Few books have been as quietly powerful as Edward L. Bernays's Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, i...

20,892円 Looking for the ultimate book to help reengineer the way your company manages performance? Here is a major work that lays the groundwork for successful change at virtually every step in maximizing individual, team and organizational effectiveness. It is ideal for any manager responsible for perfo...

1,760円 "Out-of-the-box PR campaigns" for authors to get their books to legions of readers from "one of the best publicists in the business" (James Rollins, #1 New York Times bestselling author). From the rise of ebooks to the impact of online retail sales to the wide acceptance of self-publishing as a n...

800円 Isn't it time you used publicity to boost your career? Whether you are a CEO, entrepreneur, doctor, lawyer, speaker, author or other business professional, you need "I See Your Name Everywhere" to grow your fame, wealth and success through the media! You will discover how easy it is to: Get your ...