8,290円 The British Media Industries offers an accessible introduction to how the media in Britain operates and the impact that recent political, economic, and technological developments have had on the nature of media industries today. Split into two parts, this book starts by exploring approaches to un...

6,060円 SHORTLISTED: Business Book Awards 2024 - Diversity, Inclusion and Equality Diversity, equality and inclusion (DEI) have never been so important in organizations and yet many feel inadequately prepared. In this guide, the authors combine their expert knowledge to provide a practical approach to br...

1,389円 The Invisible Ink: Guida Essenziale per Diventare un Speechwriter e Ghostwriter di Successo è una guida pratica di grande valore per chiunque voglia diventare un professionista della scrittura di discorsi o di testi per conto terzi. L'autore, esperto di marketing e comunicazione, condivide la sua...

6,134円 Addressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate communications professionals to protect, inspire, and energize organizations in the face of a crisis. Whether due to an external incident or an internal misstep, every major compan...

2,800円 ¿Cómo mejorar la gestión en organizaciones públicas no empresariales en América Latina para lograr el desarrollo y el bienestar de la sociedad? Esta es la pregunta central que aborda Innovación y gerencia pública para el desarrollo, en el que se ofrece una visión innovadora de la gerencia pública...

1,408円 The book provides a relatively scientific and complete knowledge system, especially knowledge of scientific theoretical basis in this field, based on the perception that the demand for PR knowledge is increasing while the amount of existing knowledge is still lacking, especially in terms of theor...

1,126円 Are you tired of being the best-kept secret in your industry? Do you want to be recognized as the go-to expert in your field? Look no further than "Are You Visible?" -The ultimate guide to being seen, heard and chosen. Dr. Izdihar Jamil, a visibility expert and TEDxHuntingtonBeach Curator, shares...

1,408円 The book provides a relatively scientific and complete knowledge system, especially knowledge of scientific theoretical basis in this field, based on the perception that the demand for PR knowledge is increasing while the amount of existing knowledge is still lacking, especially in terms of theor...

1,408円 Today, public relations has emerged as a main technique for forming public opinion in order to satisfy the demands of collective strength for the common good. It's been stated that public relations can flutter its angel wings and fix any media disaster. The PR world's action for the new century i...

9,870円 In this book, Christina L. McDowell Marinchak and Sarah M. DeIuliis explore ways to unite corporate communication and integrated marketing communication (IMC ) by better understanding the human communication relationships people have with companies and brands in a technological age. Specifically,...

1,100円 Удачная карьера, успешный бизнес и счастливая жизнь ー все начинается с репутации. Людей с плохой репутацией не берут на работу, с ними не ведут дела, их не уважают и всячески избегают. Компании с плохой репутацией лишаются клиентов и выгодных контрактов. Сегодня все больше корпораций задумываютс...

903円 "The Mind in Action: Psychology for Everyday Life" is a book that presents psychology in an accessible and practical way to help readers better understand their own minds and use this knowledge to improve their daily lives. The book explores a wide range of psychological topics, including percept...