14,923円 This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original material reflecting public relations as practiced...

9,616円 This book details how the processes of communication are affected by the presence of a pandemic and establishes a research agenda for those effects across the broad field of communication studies. Through contributions from experts in communication subdisciplines such as crisis, organizational, i...

1,657円 Every organization is vulnerable to a crisis. From accidents or rogue bloggers, to product recalls or community relations challenges, crises can occur in many forms. Quick, well-thought out action, is necessary to protect your reputation and your bottom line. Delaying or fumbling your initial res...

4,807円 This book investigates the relationship of secrecy as a social practice to contemporary media, news cultures and public relations. Drawing on Georg Simmel’s theorisation of how secrecy produces a ‘second world’ alongside the ‘obvious world’ and creates and reshapes social relations, Anne Cronin a...

14,592円 The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book’s unique approach places the PR fun...

14,593円 The complex issues of sustainability and social marketing are gaining increasing global attention. This increased concern for environmental welfare has started to affect the way marketers, managers and policy makers think and organize their businesses. In Western culture, there has been widesprea...

9,723円 This book provides an introduction to digital media content production in the twenty-first century. It explores the kinds of content production that are undertaken in professions that include journalism, public relations and marketing. The book provides an insight into content moderation and addr...

224円 Die Zusammenfassung von Geh nie alleine essen! und andere Geheimnisse rund um Networking und Erfolg erklärt die Schritte, die er unternimmt, und die Art und Weise, wie er denkt, um die große Anzahl von Kollegen, Freunden und Partnern auf seiner Kontaktliste zu erreichen, Menschen, denen er geholf...

18,572円 We live in evolving societies that undergo profound and rapid transformations, and trust and reputation are at risk in a dynamic, disruptive, and uncertain world. How issues are approached in public relations and communication management will determine the future of the field and practice. In thi...

1,656円 "Mastering Crisis Communication with ChatGPT: A Practical Guide" covers key strategies for utilizing the AI's technical writing and summarizing skills to generate fictive crisis scenarios, reactive statements, key messages, and plans for crisis communication.

3,979円 A Wall Street Journal Bestseller Pfizer's trailblazing communications leader, Sally Susman, reveals how we can break through the noise to get our message across and make positive change. A global pandemic. A roller-coaster economy. Political tensions ready to ignite, and common civility at an all...

5,918円 Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry. Fashion Brand Management is a complete guide to operating a fashion business in a multi-trillion revenue industry. Written by a leadin...