12,154円 This book proposes a critical public relations approach to analyzing crisis communication with Malaysia Airlines flight 370 (MH370) disappearance (2014-2018) as a case study. It examines the discursive process of Malaysia’s crisis response and image building, tracing Malaysia Airlines during the ...

11,772円 This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach. The Illustrated Guide to the Mass Communication Research Project’s unique, visual app...

1,050円 Qu’importe le support, pourvu que l’information circule. Une information fiable, proche des lecteurs, qui nous éclaire sur les réalités de nos territoires chaque jour, trouve sa place dans la presse quotidienne régionale, la fameuse PQR. Il n’y a pas d’âme des peuples sans territoires. Rien de pl...

1,067円 Learn all you need to know about how to generate and manage publicity - from recognising public relations opportunities to creating and sustaining media coverage. Effective Public Relations not only shows you how to identify and target your audience but also provides practical techniques for pres...

2,387円 From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight. When people think about ethics failures, they typically think of Enron, Volkswagen, and other m...

1,168円 奧客別這樣！你又不是神！我也是人生父母養的！ 如果能第一時間就明確分辨出「好客」或「奧客」， 那客訴就一點都不可怕！ 　　本書將明確地定義「好客」＆「奧客」這兩種極端的存在，讓你了解如何快速以客觀的條件判辨出誰是「好客」、誰是「奧客」。如此一來，當你身處第一線面對顧客時，內心就不會再有「要是我的判斷...

5,496円 Protect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis. For most companies and communicators, dealing with a full-blown crisis is few and far-between. But there are still eve...

2,387円 This book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st Century. There have been several books and journal articles covering the military/media relationship but none that delve into breadth and depth of the responsibilities of today’s mil...

1,229円 Trouvez-vous difficile d'exprimer vos sentiments, vos pensées et vos idées ? Avez-vous déjà été mal interprété et mal compris ? Vous arrive-t-il de vous tromper ou de mal comprendre les signaux que vous recevez ? Ces scénarios témoignent d'une mauvaise communication, qui peut avoir des effets nég...

750円 Looking for a comprehensive book on Mailing Lists & Newsletters in language you can understand? Tired of wasting your time with books that promise but fail to deliver details you can put to immediate use? How to Become A Newsletter & Mailing List Expert is for you! Email marketing is not dead as ...

1,657円 Gdy 12 września 2022 r. rosyjskie rakiety uderzyły w infrastrukturę energetyczną wschodniej Ukrainy, Zełenski zwrócił się do Rosjan: „Bez gazu czy bez was? Bez was! Bez światła czy bez was? Bez was! Bez wody czy bez was? Bez was! Bez jedzenia czy bez was? Bez was! Chłód, głód, ciemność i pragnien...

1,581円 Parler en public est un problème très courant chez les gens, et cette difficulté peut interférer et endommager la carrière de n'importe quel professionnel ; même les plus compétents, après tout, bien communiquer est essentiel au moment de gagner un bon placement sur le marché du travail ou une me...