9,719円 Now in its second edition, Argumentative and Aggressive Communication is the only text dedicated to the presentation and synthesis of research, theory, and application efforts on the aggressive communication traits of argumentative and verbal aggressiveness. In this updated edition, Rancer and Av...

13,800円 The impact of globalization is widespread, affecting every sector of society, and the Church is not immune from such influence. Churches are awakening to diversifying pews and finding it difficult to insist on strict homogeneity. This shift in congregational composition has raised homiletical cha...

2,400円 La globalización de los mercados conlleva la necesidad de interactuar con otras culturas. El acceso a estos mercados requiere transacciones con organismos oficiales, instituciones, empresarios y otros agentes que nos pondrán en contacto con diversas y muy dispares idiosincrasias y estilos de nego...

1,491円 I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories. As a public relations professional, your craft isn't...

12,154円 This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself,...

1,438円 Aprender el arte de narrar historias es hoy día una habilidad imprescindible. Pero ¿cómo hacer que tu anécdota llegue al corazón de los demás? Corey Rosen, ganador de un premio Emmy y veterano de The Moth, narra en su libro las mejores técnicas del teatro de improvisación y de memoria para cautiv...

10,612円 Winner of the National Communication Association’s Public Relations Division 2023 Outstanding Book Award This handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibili...

374円 In today's modern marketing world, online or in a shop, marketing communications need to be targeted towards every customer and every single touchpoint in the organization and trade opportunities to maximise revenues. Researchers have identified that establishing a relationship with the customer ...

1,050円 El vocero es el rostro de la institución, es el atlas que la sostiene y la dirige. Entre luces de foro, entrevistas en estudio o en la exigencia del comentario "banquetero", a su alrededor se mueven micrófonos, grabadoras y cámaras. Es visto, es escuchado; su imagen puede decir más que un texto. ...

7,129円 Business success depends on the ability to build trust. Trusted brands succeed and sustain. Trusted leaders inspire followers, grow companies, revenues and futures. But sadly, deceit has infected business and become widespread. Far too many leaders now use their own "alternative facts", to mislea...

986円 What is a trust signal? Let's say you're interested in a book you aren't familiar with-this book, for example. Before you buy it, you wonder, "Can I trust this author?" Can you trust that their book will be worth your money and your time? The author, in turn, tries to prove their trustworthiness ...

10,280円 This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective PR practice in a range of organizational contexts. The global cases demonstrate the breadth and sophistication of the public relations function, both in public ...