9,616円 Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals’ knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the n...

752円 Dai il giusto peso al ruolo delle tue relazioni? E se poteste migliorare queste relazioni rafforzandole? La psicoterapia relazionale, un approccio che può aiutare gli individui a riconoscere il ruolo delle relazioni nella formazione delle esperienze quotidiane, cerca di aiutare le persone a capir...

9,616円 This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. It is widely agreed that effective and timely communication and leadership are crucial to the successful management of any pandemic. With th...

1,657円 It's no news that Human needs are insatiable. Our customers are human and would always require more. However, building your business to provide what they need is noble, but your understanding of why the need is a need to your customer creates the lasting experience your business requires to stay ...

5,803円 This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries. Traversing and distilling both industry and scholarly research, the author will call on p...

1,326円 "There were only a handful of people in the world who still really believed in Suede at the time, and five of them were in the band." Brett Anderson, Suede "Suede were Marmite at the time, and I was expecting the press to trash them. Every meeting I had with the record company, I was told they we...

0円 This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communica...

7,270円 Das vorliegende Buch über politische Interessenvertretung behandelt anhand einer Fallstudie an der Schnittstelle zwischen EU-Verkehrs-, Klima- und Energiepolitik eine Forschungslücke der Kommunikationswissenschaft: Es wird untersucht, welche Bedeutung Informalität in der fachpolitischen EU-Inte...

10,446円 Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a c...

1,282円 This book (Attractive Charisma) will teach you how to develop your personality with solid skills to stand out, exude confidence, and captivate people. It will show you a sure pathway to confidently approach and excel in any social setting. Attractive Charisma is a book that will automatically cha...

9,616円 This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform, and measure it. Internal communication is the management of communication between an organization and its members to inform, motivate, enga...

1,723円 Key selling points: Proven, easy-to-implement PR and marketing strategies for entrepreneurs, small businesses, nonprofits, and anyone who needs to build brand awareness and tell a compelling story. Real-life solutions and success stories from a wide range of industries guide the reader through w...