1,267円 No amount of good publicity can save you from a bad reputation. Visibility does not equal credibility, and "doing more PR" will not solve the problem. But the solution is closer than you think (spoiler alert - it's you!). Award-winning public relations strategist Glynnis Woolridge reveals how to ...

500円 Why should you strive to make your internal communications more inclusive? Employees who feel a sense of belonging in their workplaces are more successful, more influential, and contribute more. With a bottom line like that, the choice is clear. Whether you've been writing internal communications...

10,280円 This book focuses on the relationship between leadership and diversity, inclusion and equity within the US public relations industry. The authors argue that there is ample research evidence that diversity and inclusion efforts cannot succeed without leadership support that commits to and assumes ...

9,934円 Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and prov...

6,632円 A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can...

2,387円 Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People’s attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on. Marketing veterans Ca...

1,337円 Questo manuale è stato redatto per tutti coloro che desiderano creare Esperienze per incrementare la richiesta turistica di una struttura ricettiva o dell'offerta di un'abitazione per il turismo stagionale, per generare un incremento dei profitti economici. Se poi i luoghi non sono così competiti...

2,387円 This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. Facebook, Instagram, LinkedIn, Pinterest, Twitter, Tik Tok–the one thing that unites them all is that they are used by people, real human beings. Too often...

1,541円 Hvordan markedsfører man på egen hånd sin organisation? Og hvilke penge gør man det for, hvis man ikke har nogen?Offentlige institutioner og velgørende foreninger kæmper i dag en hård kamp om kunder, medarbejdere og medieopmærksomhed, nøjagtig ligesom private virksomheder gør. Forskellen er, at d...

10,280円 Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands ...

1,159円 At some point, whether you're ready or not, a reputational crisis will strike. It will threaten every aspect of your business and seep into parts of your personal life. It's not a question of if a crisis will hit but when. When it does, there's no time to stop and strategize. What's your plan for...

20,063円 This eighth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives. The ...