1,236円 Eighteen stories that will educate, entertain and impart lessons on personal branding. In Digital, we fixate on future-proofing, forecasting and iterating for further fortunes. But much of what has made me an effective marketer is entrenched in my past. Through these stories, you'll match the les...

1,192円 Why you need PR and how you can get itーeven on a budget Did you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital t...

9,285円 Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities for the greater social good. Now, as the discipline celebrates its 50th ann...

14,093円 Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator. The book focuses on the strategic aspect of public relations writing that distinguishes it from other writing, such as journalistic or acade...

1,047円 Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado por tercera vez para permitir a sus lectores contar con las herramientas y las habilidades de comuni...

0円 Have you ever wanted to write a book, but didn't know where to start? Are you an author struggling to write an introduction for your book that is both attention-grabbing and intriguing? This ebook will teach you how to write a book introduction that hooks readers and makes them want to read you...

1,800円 El concepto de interrupción es uno de los elementos centrales de la teoría de la publicidad. El debate sobre la interrupción pasó al primer plano con la aparición de internet. Dos de los creativos más prestigiosos del mundo, Toni Segarra y Edu Pou, se suman a este debate en el libro que tienes en...

1,179円 Have you ever wondered what it’s really like to be an influencer? In Chasing Likes, Carlee shares the highs and lows of what it’s really like to be an influencer. In a behind the scenes look, she shares the hard work and hustle that it takes to be successful in the field amid all the competition,...

29,849円 In an attempt to achieve high levels of growth, profit, and competitive advantage, American businesses have been implementing a variety of management initiatives, such as TQM, reengineering, service management, self-directed work teams, and empowerment. Too often, these initiatives, when implemen...

1,267円 No amount of good publicity can save you from a bad reputation. Visibility does not equal credibility, and "doing more PR" will not solve the problem. But the solution is closer than you think (spoiler alert - it's you!). Award-winning public relations strategist Glynnis Woolridge reveals how to ...

500円 Why should you strive to make your internal communications more inclusive? Employees who feel a sense of belonging in their workplaces are more successful, more influential, and contribute more. With a bottom line like that, the choice is clear. Whether you've been writing internal communications...

10,280円 This book focuses on the relationship between leadership and diversity, inclusion and equity within the US public relations industry. The authors argue that there is ample research evidence that diversity and inclusion efforts cannot succeed without leadership support that commits to and assumes ...