Pistols to Press: Lessons on Communicatio...
1,500円
Retired FBI Agent and author Jeff Lanza discusses his latest book. "Pistols to Press" is about Jeff Lanza's career as an FBI Special Agent and his transition to one of the Bureau's most widely recognized and effective spokesman. The delightful anecdotes - how he dealt with likes of Larry King and...
1,500円
Retired FBI Agent and author Jeff Lanza discusses his latest book. "Pistols to Press" is about Jeff Lanza's career as an FBI Special Agent and his transition to one of the Bureau's most widely recognized and effective spokesman. The delightful anecdotes - how he dealt with likes of Larry King and...
Professionals and Policy
17,079円
By means of case studies in schools and hospitals, this text describes and evaluates the current issues faced by both education and health professionals. It argues that much can be learned by comparing the experiences of the two groups, and suggests ways in which education and health workers can ...
17,079円
By means of case studies in schools and hospitals, this text describes and evaluates the current issues faced by both education and health professionals. It argues that much can be learned by comparing the experiences of the two groups, and suggests ways in which education and health workers can ...
Trust Us, We're Experts PA
1,243円
The authors of Toxic Sludge Is Good for You! unmask the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts.
We count on the experts. We count on them to tell us who to vote for, what to eat, how to raise our children. We w...
1,243円
The authors of Toxic Sludge Is Good for You! unmask the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts.
We count on the experts. We count on them to tell us who to vote for, what to eat, how to raise our children. We w...
Deconstructing Public Relations
9,285円
This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it...
9,285円
This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it...
Practice of Public Relations
13,265円
Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business. This fourth edition of 'The Practice of Public Relations' incorporates essential upd...
13,265円
Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business. This fourth edition of 'The Practice of Public Relations' incorporates essential upd...
The Social Economics of Health Care
13,265円
For too long now, the issue of health care reform has been dominated by the techniques of mainstream economics and the constant application of the tools of cost-benefit analysis to an area that does not suit it.Issues such as privacy, genetic testing and the allocation of organ transplants requir...
13,265円
For too long now, the issue of health care reform has been dominated by the techniques of mainstream economics and the constant application of the tools of cost-benefit analysis to an area that does not suit it.Issues such as privacy, genetic testing and the allocation of organ transplants requir...
The Fundamentals of Public Relations
3,315円
The Fundamentals of Public Relations is the first practical, real world overview of the art and business of Public Relations. Robert Z. Chew, a 30-year veteran of PR agencies from New York to Singapore to California, provides the inside story on what skills are needed, where the jobs are, how to ...
3,315円
The Fundamentals of Public Relations is the first practical, real world overview of the art and business of Public Relations. Robert Z. Chew, a 30-year veteran of PR agencies from New York to Singapore to California, provides the inside story on what skills are needed, where the jobs are, how to ...
Public Relations Metrics
12,103円
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners f...
12,103円
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners f...
Marketing and Public Relations for Museum...
12,602円
Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museum...
12,602円
Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museum...
Making It in Public Relations
10,280円
Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are movi...
10,280円
Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are movi...
EVENTS²
2,015円
EVENTS² is hét naslagwerk voor elke organisator van evenementen en feesten. Deze vernieuwde editie is dikker dan ooit, verdiept én bevat volledig nieuwe topics die je als organisator niet mag missen!
EVENTS² is een complete leidraad voor alle aspecten die bij de organisatie van evenementen, congr...
2,015円
EVENTS² is hét naslagwerk voor elke organisator van evenementen en feesten. Deze vernieuwde editie is dikker dan ooit, verdiept én bevat volledig nieuwe topics die je als organisator niet mag missen!
EVENTS² is een complete leidraad voor alle aspecten die bij de organisatie van evenementen, congr...
Interactive Marketing
11,275円
This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing technologies all have ...
11,275円
This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing technologies all have ...