9,285円 Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and the recent Covid-19 pandemic has illustrated how important it is for charities to provide support in t...

1,055円 為什麼我想買這個，最後卻買了那個？ 為什麼這東西我不需要，看一看還是拿起來？ 早就列了購物清單，手推車為何越來越滿？ 其實……這中間都有人動了手腳！ 身在臺灣，幾乎人人都去過量販店； 乾淨明亮的空間、井然有序的陳列、物美價廉的商品， 光是推著購物車行走其間，就令人有種幸福的錯覺。 沒錯，這就是大賣場讓你不...

1,000円 ¿Cómo logran algunos profesionales poner su sello personal en todo lo que hacen? ¿Por qué unos políticos nos parecen líderes inspiradores y otros robots deshumanizados? ¿Qué hace que un candidato resulte inolvidable durante una entrevista de trabajo? La respuesta está en nuestra forma de comunica...

9,119円 This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic communication need to be extended to locate it more prec...

1,324円 Direct marketing is a method of engaging with customers directly, such as by text messages, phone calls, emails, or even in person. A specific call-to-action is almost always included in a direct marketing communication, and it's aimed to elicit a direct response from your audience. These replies...

9,948円 Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic communication plan is vital for organisational success. However, systems and models dominant in the West may not necessarily be best suited for the sub-Saharan Africa reality, where ...

600円 ¿Y… ahora qué le decimos a la prensa? pretende concretar un aporte, un llamado al debate para jerarquizar el trabajo de los comunicadores institucionales en la función pública, tanto dentro del Estado como en los medios de comunicación masiva y, por consiguiente, en la opinión pública. El comunic...

11,109円 This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice. Practical public relations c...

777円 Any successful salesperson knows that establishing a relationship first is a big advantage, both in closing the deal and in developing future business. In the same way, an online marketer must let his true personality come through. You simply cannot hide behind the pages of your website. Companie...

8,124円 A definition of sustainable development is that of the Brundtland Commission - "...development which meets the needs of the current generation without jeopardizing the needs of future generations". This volume seeks to analyze the economic basis for this definition, and to look at the critiques o...

519円 Al jaren ben ik een enorme fan van Instagram. Mijn persoonlijk account gebruik ik al jaren, en daar heb ik inmiddels een groot volgersaantal mee opgebouwd. Ook ben ik voor mijn eigen bedrijf met mijn zakelijke kanaal begonnen (@TwanOnlineMedia). Zelf werk ik al meer dan 6 jaar in de social media ...

519円 Voorkom dat je bereik op social media daalt, ga aan de slag met het adverteren op social media en word weer top-of-mind bij je doelgroep! Dit e-book is voor jou als je meer wilt leren over het adverteren op social media en geen honderden euro’s wilt spenderen aan een dure social media cursus. Of ...