7,351円 Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively. The...

6,210円 Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way. The book is split into three parts, which look at business communication from corpor...

1,050円 In the rapidly changing world of modern marketing forget the old concepts. With new competition there is no time to waste for a business executive, a marketing or corporate communications professional. While people are learning digital and social media yet forgetting corporate communication basic...

1,723円 Want to create an inspiring workplace? In Inspiring Generational Leadership, DeLinda Forsythe shares her passion and success in developing tomorrow’s leaders. This guide takes readers on a journey revealing the financial, societal, and emotional benefits in leading, building, or working for a con...

800円 Un manuale pratico sull’arte dell’ufficio stampa volto a offrire alcuni spunti di riflessione per chi vuole affacciarsi alla professione di addetto stampa, quale figura tecnica ed esperta della comunicazione. Nel libro viene offerta anche una panoramica approfondita sulle competenze digitali e su...

1,140円 What if, one morning, you opened your email to a request from an editor at Forbes and they wanted to interview you about your company? What if a podcast that has millions of subscribers wanted to have you on to tell your story? It all could happen because you took a few hours to find the contacts...

13,596円 While the morale of an organization is an intangible element composed of feelings and attitudes of individuals and groups, the effects of morale include tangible and extremely important factors such as profits, efficiency, quality, and productivity. Low morale and its costliest indicator, high tu...

5,176円 The demand for effective communication and marketing at the campus level has never been more urgent and yet most administrators come into the role with little public relations expertise or background. Schools must navigate incredibly complex societal issues while they compete for students, engage...

18,231円 This book uses an innovative interdisciplinary approach to explain how communication is a necessary condition for diplomacy in a digital and relationship-driven world. Divided into three parts, it highlights the importance of communication strategies and processes in contemporary society and in c...

845円 If you are planning on hiring a publicist, let this read be your first step! The PR Prep Guide is for those who are interested in having a publicist or has one; yet have several questions. The guide details some key factors surrounding the leading industry used by influencers, celebrities, busine...

4,441円 Shortlisted for the Business Book Awards 2022 From Donald Trump's outrageous tweets to the impact of the GRU (Russia's military intelligence agency) on foreign elections, through to echo chambers and amplification by bots and networks - the negative side of social media is becoming ever more appa...

7,959円 This volume builds on Roger Darnell’s The Communications Consultant’s Foundation by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global creative industry. Going beyond the basics...