8,290円 Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many organizations have adopted its discourse. Yet corporate social responsibility remains an uncertain and poorly defined ambition, with few absolutes. F...

6,076円 This book reveals how 'double-voicing' is an inherent and routine part of spoken interactions within institutional contexts. Baxter's research shows that women use double-voicing more than men as a means of gaining acceptance and approval in the workplace. Double-voicing thus involves an interpla...

488円 This handy primer offers answers to a question that has confronted business owners since the dawn of the digital age – How do I best use the growing number of ways to promote my product? Do I post on social media? Do I advertise online? Do I place ads in traditional media, like newspapers? This e...

8,124円 MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? What is their role in a world where the growth of digital and social media has contributed to an increasing lack of control over how brands are per...

9,285円 In any activity an organisation undertakes, whether strategic, operational or tactical, the activity can only be successful with the input, commitment and support of its people - stakeholders. Gaining and maintaining the support and commitment of stakeholders requires a continuous process of enga...

12,933円 We need strategy. The world is changing, the future uncertain. What is required is vision: What might the future bring? Where is our business going? What are our fundamental business values? This book is a manual for all those who want to apply strategy in organisations. It is intended for everyo...

8,290円 The journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial. The sales and marketing challenge is what to say, and where to say it. Shoppernomics, based on research and case studies from US and UK, examines the path taken by the potential buyer. ...

9,285円 An earlier book, A Strategic Approach to Corporate Governance (Gower, 1999), examined corporate governance from a philosophical and 'big picture' standpoint. This book digs deeper and explores the operational issues around corporate governance, giving examples of good practice. It is a 'how to' b...

9,285円 The ability of individuals to work together to facilitate the delivery of a project can be a major factor in determining its success. By misinterpreting or even missing the signs of underlying political issues a project manager will struggle to deliver projects successfully. Project Politics prov...

1,080円 CÓMO ATRAER, SEDUCIR, CAUTIVAR E INFLUIR EN LOS DEMÁS Esta es una guía fácil de leer y amena para descubrir cómo utilizar virtudes que ya tenemos nosotros mismos, pero que no solemos usar a pesar de tenerlas a nuestra disposición. No habla sólo de los pasos a seguir sino de cómo darlos. Esta seri...

12,933円 A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the ...

8,290円 Oil exploration in the developing world has been and continues to be a high profile and high risk activity attracting media coverage and stimulating much debate. In Governance of the Petroleum Sector in an Emerging Developing Economy, Professor Kwaku Appiah-Adu has assembled an edited volume that...