20,771円 Today′s Public Relations: An Introduction works to redefine the teaching of public relations by discussing its connection to mass communication, and linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion/pu...

1,289円 Oui, c’est bien beau de posséder un blog ou un site, d’avoir un hébergeur, de le référencer …. Mais la question demeure ! Peut-on avoir des visiteurs qui soient en grande masse et qui soient véritablement intéressés par la niche ou le sujet de votr...

1,657円 ¿Es el Siglo XXI una oportunidad para México? Los autores reunidos en este libro comparten una visión crítica, y al mismo tiempo propositiva, acerca de lo que el futuro puede ofrecer a este país, que parece pasar por una coyuntura lo suficientemente favorable y optimista como para desempeñar un p...

1,326円 This book is a general guide to marketing a business. It is NOT a marketing plan, but rather a simple do-it-yourself guide to marketing and social media. It is not a get rich quick scam.  This book contains tips and tricks to:  *Press Releases  *Free Advertising  *Social Media...

12,103円 While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the profession which can lead to accusations of "greenwashi...

10,446円 Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full gla...

324円 About Author Liam Birkett is changing the way many people and firms do business. No matter the size of the firm or the budget, his refreshing enthusiasm, insight and expertise create business ideas and turns them into reality. Liam began in office management before moving into sales and marketing...

1,583円 How will this book benefit you?   Sales people often think: If I’m hard-working and honest with my customers, why do I need a better understanding of things like “neuroscience”, “the psychology of trust” and “reverse psychology”? The answer is simple: there are some truly amazing sales peo...

307円 Être doté de compétences techniques prodigieuses dans une discipline particulière est une excellente chose pour réussir sa vie professionnelle. Encore faut-il être capable de les exprimer ! Faire carrière nécessite d'être capable d'&eacu...

1,049円 From POW to CEO picks up Loet Velmans’s story at the end of World War II, when, as a newly liberated prisoner of war, he returned from the Far East to Europe, and shortly thereafter set out for the United States, newly married and with no immediate job prospects. That changed when he was hired by...

12,767円 This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connec...

15,752円 Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today’s media landscape, an...