2,122円 Marketing In 4 Weeks is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in modern marketing. From strategy, mobile and ecommerce to social media, SEO and PR ...

2,659円 This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all timeーexplaining why some wo...

7,325円 Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of ...

1,246円 It’s time to radically alter the way we perceive the world. It’s time to get real. Multinational oil corporations trumpet their green credentials. Shadowy billionaires orchestrate ‘grassroots’ political movements. Public-spending cuts target the poor, but supposedly ‘give power to the people’. To...

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8,128円 "This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also." - Robbie Smyth, Griffith College Dublin "Offers the reader a concise and very readable tour through the many facets of PR… Provid...

11,037円 Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, govern...

933円 The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention. Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable ...

2,334円 An accessible and insightful PR guide from a top adviser to the rich and powerful Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity. No one knows...

6,222円 "Clearly indicates how to communicate with a variety of groups to obtain public support. This book is very easy to read and understand and has a wealth of examples." ーAnne Roede Giddings, Assistant Superintendent Ansona Public Schools, CT "The examples spur thought on how schools can best commun...

996円 Want to become famous and get world wide reconition for your talent and abilities now is your opportunity to shine! Show case your talent and get one whole year of Exposure on our Interactive Talent Platform.You will be viewed worldwide, by Talent Professionals seeking to promote new talent like ...

11,440円 Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations ...